Final thought from Rory Sutherland When thinking of your customers think 'Status, Certainty, Autonomy, Relatedness, Fairness' #MAInspire

And the supporting clip to keep fairness at the center of what you do youtu.be/3XXQMDGErL0 Thanks for sharing Rory Sutherland #MAInspire

Success recipe from the #MAInspire panel 'Marketers should treat internal stakeholders as external customers, aim at fulfil their needs'

'Fundamentals of Modern Marketing: have a Purpose and be Distinctive'. In other words, keep it long term and remarkable! #MAInspire

Another thought from #MAInspire panel: 'Success through discontinuity is not about talent, not about expertise, it's all about Aptitudes!'

Making the post-lunch graveyard slot interesting Jorge Postigo on great leadership: 'Know thyself, Set the course and Inspire' at #MAInspire

Another great insight from Jorge Postigo on leadership: 'You cannot manage others if you don't know yourself' #MAInspire

Leadership in 9 words: 'Self-awareness Resilience Feedback Dream Goal Act Trust Passion Purpose' by Jorge Postigo from McKinsey & Company #MAInspire

Tips from 6 successful entrepreneurs from Wayra for big businesses: keep focus, take responsibilities & get closer to customers #MAInspire

Phil Rumbol from 101 is now on at #MAInspire, first valuable advice for me: 'Embrace your strengths and soften your edges'

'The role of a leader is to enable others to do things' - The power of Empowerment, another great advice from Phil Rumbol at #MAInspire

Final great thought from Phil Rumbol 101 'You're at the dumbest when you're winning' so keep focus on what happened & what's coming!

Final session with Sherilyn Shackell on career definition at #MAInspire: 'The best leaders take 100% responsibility for their actions'

Another selected tip from Sherilyn Shackell: 'Career isn't a race, always take the time to reflect on your plan' So put on your marathon gear!

Brilliant day at #MAInspire today, great speakers, insightful tips, well organised, already thinking about signing up for next year!

What a surprise when we realised that @revkatebottley was doing the Christening of young William, such a joyful service!

28 days later… no zombies but a hairier face! Still time to support a good cause #movember lnkd.in/dybzuTi

Officially an #ApplePay user this morning. Well done American Express, Waitrose & Partners and TfL

Well done Argos WRAP NGO: a win for customers, for Argos' footfall and for Mother Nature #circulareconomy bit.ly/1GTscX3

Moi: “enfants et femmes enceintes n’embarquent pas en priorité?” @BA_France: “après les clubs, eux ils ont payé plus cher” Sans commentaire!