Philip Odiakose
@philipodiakose
Chief Media Analyst || Pioneer of PR Measurement & Audit in Nigeria.
ID: 211200817
02-11-2010 16:15:34
3,3K Tweet
396 Followers
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“If it can’t be measured, it can’t be valued.” — YBO CMC Connect LLP (Perception Consulting) “The Science of Public Relations” is a must-have for every PR pro serious about impact, not just activity. 👉 Get yours: 📘 selar.com/thescienceofpu… 📲 selar.com/thescienceofpu… #PRMeasurement #PRMeasurement
PR pros: not all media exposure are equal. A single strong negative story can outweigh 100 soft positives. In my new Institute for Public Relations article, I break down why frequency-based sentiment fails—and what to do instead. Read: instituteforpr.org/why-analyzing-… #PRmeasurement #sentiment
10 years ago, I had an idea many called impossible. Today, that idea, P+ Measurement Services turns 10. From a living room dream to shaping #PRmeasurement across #Africa. Grateful. Humbled. Still curious. Read the full story on my new blog philipodiakose.com