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Join us for a live Q&A session with Phil Barden, author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people… so the fastest fingers win.

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people… so the fastest fingers win.

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people… so the fastest fingers win.

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people… so the fastest fingers win.

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people… so the fastest fingers win.

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Sign up today, it’s limited to the first 100 people… so the fastest fingers win. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Sign up today, it’s limited to the first 100 people… so the fastest fingers win. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today, it’s limited to the first 100 people. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Sign up today, it’s limited to the first 100 people… so the fastest fingers win. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Sign up today, it’s limited to the first 100 people… so the fastest fingers win. 42courses.us8.list-manage.com/track/click?u=…

Join us for a live Q&A session with Phil Barden the author of the simply brilliant book 'Decoded: The Science Behind Why We Buy' on Thursday, 29 February at 11:00am (GMT). Phil Barden Sign up today: 42courses.us8.list-manage.com/track/click?u=…

Peterson at the University of Texas showed that if you label products as "sold out" you reduce iteration compared to "unavailable" After all, an unavailable sign indicates that you as a brand have failed to manage your supply chain, whereas sold out indicates the product has

I was so lucky to be able to have Danny Kahneman as a best friend and collaborator for decades. He usually ended our conversations with "to be continued..." but I now have to simulate his part which is impossible. My favorite image of us "working".

RIP Daniel Kahneman ft.com/content/c1a7f8…

Loving the #EURO2024 Who would’ve thought that Georgia, Slovakia and Slovenia would qualify for last 16 against previously dominant countries? So exciting!

The agency presents the idea to the Jaguar client -

Of all the Jaguar comments, this is my wife's favourite -

Chatting with richard shotton always gets the neurons firing! Hope you enjoy this podcast. linkedin.com/posts/the-cons…

In the latest podcast episode of Behavioral Science for Brands we caught up with Phil Barden - author of Decoded - about how brands can practically apply behavioural science Spotify: open.spotify.com/episode/1q3QoM… Apple: podcasts.apple.com/us/podcast/int…