Check out the AT&T 360 TEE via the PGA TOUR AR iOS app. We’re covering holes No. 1 and 18 at @attbyronnelson this weekend.

First look at the Golf Hall of Fame captures from the other day! Can’t wait for this story to come to life. #innovation #storytelling #sportstechnology #history #golf #pgatour #augmentedreality #grabgames

#AWE2019 is next week! Join our Innovation Program Director in Santa Clara May 29-31 for her session. awexr.com/usa-2019/agend… #sportstechnology #XR #AR #VR #mixedreality #augmentedreality #virtualreality #sportsbusiness #immersive #technology #technologytrends

We represented our sport and our forward thinking experiments with the attendees of the AWE today! Great panel with our friends at the Red Sox and @TriggerGlobal. #awe2019 #pgatour #sportsinnovation #xr #ar #mr #vr #conference #speaker #technology

Our innovation program director is officially an Ojai Fellow! #ojaifellows2019 #caaconvene

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So excited to share this news! We loved working with the team at @GetGameOn. pgatour.com/company/2019/0…

We busted out our Samsung Round 360 for a little testing today. #innovation #sports #pgatour #pgatourlabs #virtualreality #360video

Learn about how we are utilizing new tech to capture every shot of the upcoming @THEPLAYERSChamp, engaging with vendors to nearly triple our weekly video-highlight production, and encouraging our players to engage on social. engage.hashtagsports.com/2019/12/03/pga…

Check out our latest #AugmentedReality experiment - a WebAR story featuring some amazing Presidents Cup memorabilia. We had some help from our friends at the Golf Hall of Fame. Be sure to scroll up when you view the story to see the intro! ar.pgatour.com/presidentscupm…

We’ve worked with Animation Research Ltd and Virtual Eye to create our new TOURCast platform. They also provide live graphics to PGA TOUR broadcasts. We never compromise the fan experience, even working remotely! #pgatour #fans #experiences amp-tvnz-co-nz.cdn.ampproject.org/c/s/amp.tvnz.c…

Check out the cool new project we did with FedEx and our pals at @TriggerGlobal. #fedex #fedexcup #pgatour #triggerglobal #augmentedreality #ar #sportsinnovation #golf arfedex.pgatour.com

Today we rolled out TOUR Pulse to the PGA TOUR mobile web and app leaderboards. This new experience is part of our continuing efforts that use our live Shotlink data, AI and ML to create compelling scoring experiences for our fans. #sportstech #innovation lnkd.in/d2Huhjk

So proud of the Product Team and the innovation they bring to our sport! leadersinsport.com/leaders-events…

Get a behind-the-scenes look at how we produce Every Shot Live sportsvideo.org/2021/03/10/pga…

PGA TOUR Labs is excited to announce our latest project with a complete redesign of the PGA TOUR app. Follow us for more info on updates and releases. You can read about all the new features below ⬇️ pgatour.com/news/2022/11/1…

The issue of not being able to save favorited players while signed in has been resolved The team is still working to fix the issue of not being able to "unfavorite" players🛠 Thank you to all our fans who provided us with feedback this week 👊 Stay tuned PGA TOUR Labs for more

This week, we are at AWS re:Invent with our partners at Amazon Web Services. Check out Steve Gutterman in his Thursday breakout session "Preserving and maximizing the value of digital media assets using Amazon S3"