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Must-read if you work in SEO and are unclear about the future. A detailed analysis of patents, how the current model of SEO compares, the data requirements & lots more. -> How AI Mode Works & How SEO Can Prepare for the Future of Search by Mic King ipullrank.com/how-ai-mode-wo…

Grab some coffee. dejan.ai/blog/training-…

What Has Changed in SEO? | sat down with Jo Cameron and revised a popular Whiteboard Friday filmed in 2021 to see what's changed since then. Good times!

I wrote a new rant. linkedin.com/pulse/rise-ai-…

SEO Tip: Screaming Frog's "Content Cluster Diagram" uses embeddings to visualize content clusters, topically related pages + irrelevant content:

🤖 New Chrome Extension: Analyze and extract insights from your ChatGPT conversations, including search queries, thoughts, products, and sources from Ayima 👇 Excellent to better understand the data and sources used to answer a query. Check it out: chromewebstore.google.com/detail/chatgpt…

Your dashboards are lying. Your attribution models are broken. And if AI doesn’t remember your brand, you don’t exist. Welcome to the latent web. Here's how to survive. jonoalderson.com/conjecture/eve…

Google announces they will only send people to 3rd party websites when they want to buy something, and only if they click a Google ad * Not really, but that's the practical effect

Just some of the crap I read on LinkedIn these days. Make it stop 🥵

Seeing some massive changes to the ranking position of AI overviews in recent weeks. Just a few weeks ago, Wikipedia had AIOs appearing in position 4 on desktop in the US across 1,916 instances (0.03% of all AIO rankings). When looking at the same data, AIOs appearing in

There's a lot of hype around "AI search". It's still search. It will take some time for the hype to die down and then we'll all just be calling it search again.

👏👏👏👏

This The Atlantic article fills me with so much existential dread. theatlantic.com/technology/arc…

Google June 2025 core update rolling out now searchengineland.com/google-june-20…

SEO testing is a cover-up. Teams use it to dodge decisions. Meanwhile, sites stay broken. SEO is about bold moves and shipping fixes. Stop stalling. Start shipping. Don't be smart, be brave. jonoalderson.com/conjecture/sto…

Google: "We're going to send ya'll less traffic... Now use this paywall to block the few remaining visitors from seeing your content.” You couldn’t make this up.

My latest post for Search Engine Land on organic shopping is now live. Including experiences related to reporting, managing feeds, ongoing challenges, AI Mode & lots more. -> Unlocking organic shopping: 8 insights from Google’s free listings searchengineland.com/organic-shoppi…

Google AI Mode sites/sources can change very very quickly - what you see now, you won't see a second later for the same query seroundtable.com/google-ai-mode…

Pretty cool to have a Search Appearance filter for "Discussions and Forums" - this site has a strong forum so tracking this is super helpful. Would be cool if we could do the same for AI Overviews... just saying. Again.