@perventuator : Writing good creative briefs is clearly becoming a lost art. Owe it to time pressures, digital moments or whatever, but they’ve been reduced to task lists, rather than a thought provoking and energising piece of creative literature. #bringbackgoodcreativebriefs • TwiCopy

Bibhash Banerjee

@perventuator

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A brand, design, photography, coffee, dog, cosmos, star wars freak. Sometimes I help build brands that people will love.

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Bibhash Banerjee

@perventuator

4 years ago

Writing good creative briefs is clearly becoming a lost art. Owe it to time pressures, digital moments or whatever, but they’ve been reduced to task lists, rather than a thought provoking and energising piece of creative literature. #bringbackgoodcreativebriefs

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