Is it too late to get started on YouTube? We want to know what you think

Do YouTube ads beat every other platform every time? That’s the bold claim that Aleric Heck made on this week's episode. What do you say?

All facts, no fluff on this one.

Want to get noticed and speak on big stages at popular events? Well there’s a right way (and a wrong way) to go about it. On today’s episode, Ralph Burns and Kasim Aslam sit down with Bethany Cowan, one of our favorite people in the world! listen! 👇 link.chtbl.com/perpetualtraff…

Our most recent episode gets into how to (and how not to) go about landing a speaking gig at a big event. Listen in for some dos and don’ts when it comes to getting yourself on a big-name stage! link.chtbl.com/perpetualtraff…

Marketers -- we need an honest answer: Do you care about a person's backstory? Or do you just want them to get to the meat and potatoes?

Using events in your marketing mix? Bethany Cowan recommends keeping "your event really small and intimate" if you want to convert high-ticket clients.

Unpopular take: Nobody wants to hear your “story.” If you want to get on a big stage, you really need a unique value proposition. Make it about your AUDIENCE, not YOU.

Want to speak at a big event? Know your audience inside and out. And you can’t know your audience unless you’ve sat where they’re sitting.

If you’re running Google ads, you need to get on board with Performance Max immediately. It is the future, and the future starts now. Find out why 👇link.chtbl.com/perpetualtraff…

Advice from a Google Ads Expert: Google Performance Max is phenomenal, but it’s new. Things will change. There will be iterations, testing. Don’t get religious about it. Yet.

The addition of Performance Max means you don't NEED a Google Ads agency anymore to run your ads. But this is also great news for Google Ads agencies because this means you can provide a new level of value to your clients.

If you’re running Google ads, you need to get on board with Performance Max immediately. Go listen to today's episode if you want to know why.

This might be the most important podcast episode on Google Ads... EVER! link.chtbl.com/perpetualtraff…

Google Ads Tip: If you’re going to run a Performance Max campaign, do NOT try it without at least four videos (and 15 images).

Google Ads expert John Moran ran a Smart Shopping campaign recently for 25 days. They got two sales. He launched Performance Max two days ago, and already made his first sale.

If you're unsure about whether to use Conversions API or CAPI Gateway, go and listen to this week's interview. A Meta Solutions Engineer sheds some light on the differences between the two and which one is right for your business.

“You’re throwing money away in a lot of ways if you’re not utilizing these tools.” -Kasim Aslam on Conversions API and CAPI Gateway

Google Ads LIVE x.com/i/broadcasts/1…