The Stroop Test in tshirt form 😄👏 Get yours realstatement.etsy.com/listing/159336…

Great example of the Streisand Effect -inadvertently bringing MORE attention to something you don't want seen🤪news.com.au/entertainment/…

Why you probably won’t want to watch a highbrow movie tonight, #behaviouralscience

There are plenty of behavioural change models out there. Bri William's is one of the best. Bri Williams 👀

This year's Nudgestock is on Friday 4th July in London. Here's one of our favourite talks from 2020's event featuring the talented Bri Williams. Bri Williams 👀

The #stroopeffect Tshirt. Describe the format of each word and you’ll see what it’s about 🤪 Get yours here realstatement.etsy.com/listing/159336…

Ai generated vs. human created content is like a supermarket tomato vs. home grown. Plentiful, convenient, bland and forgettable. It’s not how you’ll differentiate yourself.

How to make a Chinese made car seem European…

Calling all behavioural science nerds! Nudgestock 2024, the world’s biggest festival of behavioural science and creativity, will take place Friday, July 5th. Tickets to join the live event in London are now SOLD OUT. However, fear not, as you can register for the FREE

What we say we’ll do and what we end up doing are very different. For brands, the danger is listening too closely to customer feedback. Like in this example from GLAD, makers of cling film who introduced a ‘new & improved’ version of its product that backfired. From the

Pricing is like a puffer jacket in Queensland 😎

A weird golf story about customer behaviour

No, AI generated content is not the answer to customer engagement.

Help! I’m looking for ad examples where they’ve contrasted status quo with future Eg “why x when you can y” type of thing - inferred or explicit. Any suggestions?

How to conquer the click conundrum #edm #intuitmailchimp

Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received. Full vid: buff.ly/3WCsGCT

New research on how people spend refunded money 😲 #behaviouralscience #consumerbehavior #businesstips

New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience

How time of day impacts decisions ⏰ linkedin.com/posts/bri-will…

Why we need to match words to psychological distance linkedin.com/posts/bri-will…