Pear the Agency (@peartheagency) 's Twitter Profile
Pear the Agency

@peartheagency

We're a boutique public relations agency that earns media coverage for early-stage startups. Simply put, we get news.

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linkhttp://www.peartheagency.com calendar_today25-11-2019 16:22:58

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Pear the Agency (@peartheagency) 's Twitter Profile Photo

#CRE borrowing today requires more creativity & less reliance on relationship banks. StackSource CEO Tim Milazzo shares the vast array of financing options borrowers can find via its online lending marketplace w/ Yunus Emre Aksoy at @Millionacres_co. Watch here: millionacres.com/resources/vide…

Gated (@teamgated) 's Twitter Profile Photo

Episode 5 is live and Zoe Hartsfield drops knowledge on everything from physical health to time management. 12/10 episode 👇🏼 open.spotify.com/episode/33m662…

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

Important insights from Parento | Paid Parental Leave on how companies can implement cost-effective parental leave policies in Forbes! A hot topic that we're thrilled to have a client with a voice in.

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

PR - what's in, what's out? In: Using data to back your POV Add value to reporter’s existing narratives Cross-promote your news coverage on various socials Out: Overpaying for a big PR agency Thinking journalists owe you something General media pitches with no unique & new POV

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

Exclusively choosing social media advertising over PR is like choosing McDonald's over meal prepping. Sure, you'll eat faster and cheaper, but you'll never be healthy. Quality results take more time and effort, it's a universal truth. #PublicRelations

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

Why is public relations important? 📚- Educates users + prospective users (learning through stories) ☑️ - Builds credibility through third-party validation (trust by proxy) 🗣️- Allows you to establish your brand narrative (before others do for you!)

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

PR is not something that is built overnight. 🌚 Journalists are busy and it takes them time to come around to things. ⌛️ Just earned coverage on a pitch from October. 🎃 PR requires patience and long-term dedication. 🙏

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

Jered Martin Engagement can help with relationship building, but it has to be authentic. What's more important is to follow them to get a sense of editorial directions they may be taking.

Pear the Agency (@peartheagency) 's Twitter Profile Photo

Our client, Upstream, was featured in Forbes sharing big opportunities for food and beverage (and other) companies to reduce waste and boost earnings. Read the full article here: forbes.com/sites/louisbis… #sustainability #climatechange

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

PR, day in and day out, has to be one of the most emotionally imbalanced careers you can possibly have. One day it's like, "millions of people saw this thing I did!" The next day it's like, "my email was opened - I think?"

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

PR works when we're making smart/relevant connections between journalists and clients that help both sides and ultimately readers/users. It does not work if you're trying to force outcomes to benefit the company and its bottom line.

Stephen Karaolis (@stephenkaraolis) 's Twitter Profile Photo

Outside of “only pitching good stories” how can we PR pros be more helpful to journalists? How can we strengthen these relationships?