Working on marketing telehealth services on paid social? We feel your pain. Join our live webinar to grab everything we've learned from our telehealth clients about scaling up your efforts on paid social in the midst of regulatory uncertainty. RSVP: lu.ma/telehealth-pai…

We've partnered with VWO for a webinar to show-case our approach to testing landing pages on and off paid social! Join us on May 28th: vwo.com/webinars/how-r…

Wondering what's trending in the realm of organic social media? Check out our latest blog to uncover what's making waves and what's fading away. Plus, get expert tips on how to ride trends to boost your strategy! Check out the link below for more! pearmill.com/blog/3-organic…

Unlock the full potential of your LinkedIn advertising with Account-Based Marketing! 🚀 Dive into our latest blog to discover game-changing strategies that will elevate your targeting and boost your ROI. Check out the link below for more! pearmill.com/blog/effective…

Everyone wants to scale to new channels but forgets: Your product needs to be ready for that vertical before you pour ad budget into it. Channel expansion without product readiness = burned budget.

"We'll translate the ads after we test English versions" is backwards. If your product is English-only, English ads in non-English markets might actually convert better—test language match vs product match.

Your exact match keywords are profitable but you're losing 70% impression share? Stop adding more keywords. Build dedicated landing pages that actually match search intent.

Unpopular opinion: Boosting your best organic posts rarely works for conversions. High comments ≠ purchase intent. Purpose-built paid creative will almost always outperform. What's your experience?