.Science Moms will be running the first ever climate change issue ad at tomorrow's #SuperBowl! Spreading awareness about climate change is one of the best ways to fight it. Let’s start protecting the people and place we love, right now! #LaterisTooLate #ProtectWhatYouLove

Excited to share that The New York Times ranked Science Moms’ “By The Time” #SuperBowl ad as one of the top ten Super Bowl ads this year (number 8 out of 42)! nytimes.com/2025/02/07/art… Check it out here: youtube.com/watch?v=8rnfyw… #ScienceMoms #LaterisTooLate #ProtectWhatYouLove

Potential Energy’s Science Moms’ #SuperBowl ad, which aims to inspire climate action and help support survivors of the L.A. wildfires, was featured in Tim Nudd and Sabrina Sanchez’s Ad Age article on creative campaigns to know about! adage.com/article/creati…

Thank you Green Matters ♻️ for including Science Moms' ad in your list of best #SuperBowlLIX commercials. Spreading awareness about climate change is one of the best ways to fight it.

Thank you Adrian Horton at Guardian US for highlighting how our Science Moms' #SuperBowl ad is bringing attention to how our window to act on climate change is shrinking but if we act now, we can protect the people and places we love. theguardian.com/culture/live/2…

Potential Energy Coalition now has a Bluesky account! Follow us and keep up to date on our insights on how to build support for climate action at bsky.app/profile/pe-coa…

Thank you TEDxLondon for having our CEO, John Marshall, on the #ClimateCurious podcast to discuss how we aired the first ever climate issue ad at the #SuperBowl: tedxlondon.com/podcasts/how-c… Ben Hurst Maryam Pasha

Thanks Kate Yoder at grist for speaking with our CEO, John Marshall, on how the data shows staying quiet on our overheating planet, and the business risks it creates, is not a winning business strategy: grist.org/business/compa…

Latest: Clean energy companies paring back climate talk, analysis of earnings calls found - but potentialenergycoalition polling shared exclusively with Semafor suggests climate change still a very big "why" among consumers and investors semafor.com/article/04/17/…

Join Sergio Velasquez-Rose, our Global Head of Strategy, Insights, and Analytics, on 4/25 for a LinkedIn Live conversation with Climate Group on what we have learned about how to communicate about climate change: linkedin.com/events/7313277…

In a digital age it has become more difficult to get people to pay attention to climate news, so framing these issues in clear terms is key for keeping readers’ attention and helping them understand. azcentral wrote about insights our CEO, John Marshall, shared at Society of Environmental Journalists (SEJ) 2025.

Great Harvard Business Review article by Kim Grob and Vivian S. Lee, MD that mentions Potential Energy’s research on how corporate climate initiatives should be framed as a commonsense strategy for reducing business risks: hbr.org/2025/06/its-ti…

According to potentialenergycoalition research in the US, climate messaging during extreme weather is hugely effective: potentialenergycoalition.org/case-study/unn…

Misinformation is a pervasive problem and daunting obstacle to building support for climate solutions. Our CEO, John Marshall, will be speaking at #AspenIdeasClimate in Chicago on July 22 on how to counter the spread of climate misinformation to gain the support we need.