I recently contributed to Healthcare Insight Magazine in the Forward Thinking section about emerging trends. I will share the four part series.

Part one: it is important to acknowledge that in this brave new world, the consumer is king and everyone is seeking to differentiate themselves in the way they serve the king.

Part two: Consumers are becoming increasingly dissatisfied with their healthcare experience and the new entrants, with sophisticated data and hardwired process with take advantage of the dissatisfaction.

Part three: Success is a race with no finish line and it not about best in class healthcare experiences but best in class consumers experiences

Part four: to enhance experiences we offer it takes a village. The entire organization plays a role in delivering on the brand promise.

very excited about participating in the 2018 Dallas CMO Executive Summit next week on Tuesday June 5. An impressive list of executives and I will be moderating a panel on Connecting Brand Promise to Customer Experience.

Dallas CMO Executive Summit linkedin.com/pulse/dallas-c…

Marketing and Strategy Agencies Facing New Challenges linkedin.com/pulse/marketin…

Giving Yourself Time to Think...and Learn linkedin.com/pulse/giving-y…

Looking forward to participating in the Strategic Marketing Summit in Atlanta later this week. I'll be taking about reimagining marketing in a digital world. There is an impressive list of presenters and it should be a great experience.

Check out my recent podcast with Jared Johnson shows.pippa.io/healthcare-rap…

Check out my newest article recently published in Strategic Health Care Marketing. strategichcmarketing.com/how-to-create-…

Check out this recent article from Spectrum Magazine May-June 2019. mail.google.com/mail/u/0?ui=2&…

Great insight from Paul Keckley yesterday. Fourth in a series. Myth: All Healthcare is Local. Virtual care, Destination hubs, Affordability. Strategies that presume all healthcare is local are bound to the same fate as blockbuster.

The Wall Street Journal cover story this morning “Walmart in Talks to Buy Humana” . Market value of the two organizations estimated at $297 billion. Still think healthcare is slow to change ... think again!

Sunday 4/1/18 New York Times article. What will Alexa and other digital assistants hear? These devices could monitor more of what people say and do and could share that content!

Healthcare Marketing & Physicians Strategies Summit linkedin.com/pulse/healthca…

Look forward to seeing you all at the Forum in Salt Lake. Be sure to check out our panel discussion on Reimagining Marketing in a Technology-Driven World. I'll be providing perspectives on "Being Digital" and designing a NEW marketing organization.