#HIRING | Pathlabs is hiring a detail-oriented Account Associate to deliver exceptional service and seamless campaign execution. 📍 Full-time | Remote Apply: jobs.pathlabs.com/apply/QB1k3Q39… #MediaExecution #RemoteJobs #MediaBuying

📊 Pathlabs Mid-year check-in: Are CTV, RMNs, and AI living up to expectations? We break down the real data, execution challenges, and where independent agencies need to adjust in our new blog. See what the data reveals and what your agency can do next: pathlabs.com/blog/media-exe…

Seven interns. One summer. Countless contributions. Our 2025 YourPath cohort mastered platforms, solved problems, and brought fresh ideas to Pathlabs. You’ve set the bar high for what’s next!

14,000+ martech tools. Only 51% being used. But budgets keep rising. If your team is drowning in dashboards, chasing logins, and waiting for reports, the problem isn’t talent. It’s toolstack overload. Learn how agile media execution changes the equation: pathlabs.com/blog/agile-med…

5.4 billion people use social platforms every day. For agencies, that scale means real opportunity. Learn about the 10 advantages of social media advertising you can use to deliver stronger campaigns: pathlabs.com/blog/advantage…

“[Pathlabs] removes the grunt work from digital.” – Evan Ladensack, CSO We joined Continuum Media and Pink Rebel Media at Ad Age's Small Agency Conference to discuss how partnerships help independent agencies scale smarter. Read the full article here: adage.com/studio-30/aa-c…

Google keeps Chrome, but the court banned exclusive search deals & will force more data sharing. For agencies, this could mean new competition in search and more leverage in media strategy. This is a developing story. Via Digiday digiday.com/marketing/goog…

We’re proud to share that the Pathlabs Marketing Team was shortlisted for B2B Marketing Team of the Year at marketingb2b's 2025 #B2BAwards! This honor reflects our strategy, thought leadership, and commitment to putting indies first. Full shortlist: events.b2bmarketing.net/b2bawards/shor…

If Q4 feels like controlled chaos, you’re not alone. Launches surge, demand climbs, and tech stacks strain. The results: burnout and setbacks. Our upcoming study with Ad Age, launching Sept. 18, will provide data on how independent agencies can maintain tight execution in Q4.

Big shifts in media call for bigger conversations and a strong community to lead them. That's why Pathlabs is proud to sponsor the networking reception at @TheAdClub’s Media Innovation Day on Sept 30. Join us to talk about the future of media.

Zero-click search is here. 65% of searches now end without a click, and on mobile, that number tops 75%. Our new blog breaks down the change and why clicks were never the whole story. Find out how agencies can turn disruption into opportunity: pathlabs.com/blog/zero-clic…

Q4: volume spikes, budget moves, tasks pile up. Most agencies only survive. What if yours could thrive? Our new report with Ad Age surveyed 250+ indie leaders to see how some turned the Q4 surge into a win. Download the free report: pathlabs.com/content/q4-ind…

Didn’t have time to read our full Q4 report with Ad Age? Our new quick-read blog highlights why “powering through” Q4 drains profit, and how top agencies thrive instead. Read the blog, then download the full report to see how you can win Q4: pathlabs.com/blog/q4-pressu…

The indie agency challenge: scaling without breaking margins or losing creative control. Join our webinar with Indie Agency News to see how the Indie Growth Triangle helps agencies scale services without extra headcount or lost creative integrity. RSVP: linkedin.com/events/7371325…

Innovation moves faster when people move together. That's why Pathlabs' JC Clarke and Leigh Fulton are attending Media Innovation Day, where they will explore the intersection of AI, empathy, and real connection. Schedule time to meet our team on-site: pathlabs.com/events/media-i…

Finding media experts is tough. Add a new client needing specialists ASAP? That's where agility becomes everything. We unpacked exactly how to achieve this in yesterday's webinar with Indie Agency News. Watch on demand: linkedin.com/events/7371325…

🚨 Q4 kicks off in only 48 hours. Arm yourself with data-backed Q4 insights from 250+ agency leaders in our industry report with Ad Age and Signet Research Inc. Download our research report to uncover the hidden costs of “powering through” Q4. pathlabs.com/content/q4-ind…

Amazon CTV runs on first-party insights, premium inventory & Amazon’s DSP. Our new blog shows how indie agencies can: ✔ Build purchase-driven audiences. ✔ Manage frequency by household. ✔ Tie CTV to KPIs. Read the full article here: pathlabs.com/blog/amazon-ctv

Repetition kills attention. 67% of viewers are annoyed when they see the same ad twice, and intent drops fast with each repetition. See how independent agencies can reduce over-frequency and scale smarter on CTV: pathlabs.com/live-sports-ct…

ChatGPT Pulse is here for Pro users. With it comes daily AI reports with the potential to become ad surfaces. OpenAI says no ads for now. But with zero-click searches on the rise, independent agencies are watching how users react closely to see if this the next ad frontier.