Outside In podcast
@outsideinpod
Conversations about how the world is changing and how business is changing with it. Host @CharlesTrevail Executive Chairman @Interbrand @CSpaceGlobal
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http://outside-in.fm 12-08-2018 23:25:08
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“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.” Mark Ritson on the perils of brand solipsism and the path to customer enlightenment. marketingweek.com/ritson-brand-c…