I used to think landing a $20K/month for a content marketing retainer was a pipe dream. Back in 2021, I was charging $800 for full website copy. The scope? Lol. What scope? It was unlimited. Unlimited pages. Unlimited revisions. A complete and utter lack of boundaries. But I

They say Europe isn’t startup-friendly. Too much red tape. Not enough hustle. But here’s what they miss: Having a social safety net isn't a blocker to entrepreneurship. It’s the reason I had the space to become one. Back in 2020, I moved from New York City to Amsterdam. I

99% of startups are stuck in content chaos. And most don't even realize it. Here’s what we’ve seen at multiple startups & how to solve it. 1. No unified funnel strategy Content at the top, middle, and bottom of the funnel is disconnected. → Instead, build a full-funnel

I started an agency because i actually love bumping things up when things get hectic

Just wrapped a call with a PMM at a Series B AI startup that’s raised over $50M. His question: “What are best practices you've learned from your AI startup clients?” Here’s what I told him (and what every marketer needs to hear): 🧠 Messaging & Positioning 1. Use cases >

As a writer, this bothers me the most about AI discourse: Seeing writing get labeled as a "tedious task." Laundry? That's a tedious task. Filling in an Excel sheet? That's a tedious task. But writing? Writing was what saved me when I was forced to move to yet another country

Marketing leaders in 2025 face an impossible dilemma: Ship fast but don't sacrifice strategy & quality. We're seeing it with our clients too. Everyone wants to produce high-quality, SME-driven content that AI can’t replicate. But leadership wants leads yesterday. So

AI killed TOFU content. But now there's a new problem on the block: 99% of people don't even know how to write BOFU content. BOFU comparison pages aren’t: ❌ Thinly veiled sales pitches for your product ❌ One-sided “choose us” write-ups without a fair comparison ❌

This one AI-powered tool helps my agency go from content → ready-to-go landing page instantly: My biggest hack this year? Finding LandingRabbit . (Thanks, Toni Hopponen !) As an agency serving Seed to Series B startups, we have to ship content fast. The problem? That content

I get why startups sometimes put copy last in a website redesign. Budgets are tight, timelines are short, and design feels like the part everyone notices first. But here’s the truth: the words on the page are what actually move buyers to act. That’s why, when copy is treated

Speed > perfection. I see this advice play out everywhere in B2B marketing. Here's why it's flawed: We can only optimize for speed if we already know what “good” looks like. Right now, too many teams are: - Shipping content that skims the surface - Producing assets that lack

If you're a startup marketer under pressure to ship fast, don't hire a full-service agency. Here's why: An agency that says they do everything under the roof usually tacks these all on together. What's more? They're underpaying some writer to churn out AI-generated text and

Last week, I asked B2B marketers what their biggest challenge was when it came to creating content. Turns out that most teams were focused too much on execution with no clear strategy to guide them. That looks like: – Chasing deadlines instead of buyer needs – Hitting

Everyday you learn something new about a customer is a day well spent