"Loss Aversion" in marketing 👇 🌟 Create FOMO in posts to encourage people to buy your product/use your service 🌟 Pain from loss > pleasure from gain, so frame things as if someone is "losing out" if they don't buy 🌟 e.g. "SAVE £5", "Don't MISS out on our 20% off deal"

WFH is SO much better when you're outside in the sunshine! ☀️ There's a trend on TikTok where people put their laptops in a shoebox to see the screen properly. Genius (yet to try though). Perhaps it's an excuse to buy new shoes... 😂👟 P.S. I wish this was my garden.

Why hello there, Instagram. Is that you on our Oleso app? 😉 #OlesoEA

Twitter asks you: "What would be your first request if we could change ANYTHING about Twitter?" What would you request? For us, it would be the ability to edit Tweets within 20 secs of posting.

Answer The Public is a fab tool if you want to see what people are searching for. When we typed in "social media tool", look what comes up! Great to keep bookmarked for those who haven't heard of it! We love the avatar pose in the middle😂 answerthepublic.com

Oh, don't you just LOVE seeing a bunch of scheduled posts?! These ones have already been published - recognise any? #OlesoEA

First wireframe drawn up for the post-approval area 👉 how it looks now! Love looking back at these! It was really key for us to make our post-approval super tight for both clients and marketers to easily see what's pending, drafted and scheduled. #OlesoEA #SocialMediaTool

Woolacombe beach, Devon. It's just stunning! #FridayFeeling

Name something more satisfying. #OlesoEA

TikTok users...like me (Rhianna), do you feel yourself always justifying why TikTok is a lot better than what people who DON'T use it think? It's not all just silly dances (although I am a sucker for these too 😂)!

Anyone else feel like this week has been SO long?! 😅 Can't complain though, it's been a great week working on the app, with some exciting developments happening behind the scenes 👀 What are you hoping to achieve before the weekend?

Has anyone else seen "Xh left" pop up under stories *only sometimes*? We like the idea, but it's deffo likely to make us all more addicted to Insta by further increasing FOMO. You can't fool us, Insta 👀 p.s. shout out to Lauren Dudley📸 😉

Who here checks Twitter Fleets regularly? I (Rhianna) must admit I rarely go through them. Just not driven to check them...anyone else?

Which socials do you check first in the morning?

When people say they schedule their posts manually 🤯 Are you one of these beautiful and organised people / used to be?

Swipe for some colours! 🎨 The colours you choose may influence people's buying decisions! They are so powerful and not to be neglected in the marketing world 🌍 Nearly 85% of people choose a product based on its colour 😮 Do you think about colour in your marketing strategy?

It’s now illegal in Norway to not label retouched photos on social media. A great change, we think!

Friday thoughts... Do you think other social media platforms should have a stricter character counter like Twitter? 🤔

Our newest Oleso signup 😂 🐾 Milo was a slightly impatient model but this pic is totally worth the achy arm, squat position & constant sounds of "Milo, look, what's this". Milo couldn't wait to get his paws on Oleso - #BeLikeMilo and sign up here! oleso.co

Let's talk Insta Highlights 👉🏿 Can anyone honestly now imagine Instagram without the ability to save your Stories somewhere?! They are a great feature for every Instagram user - be it brand or personal. Can you believe they released in 2017?! 😬🥴