Erin McCallion (@nymarketer) 's Twitter Profile
Erin McCallion

@nymarketer

Lifelong marketer, sports fan, news junkie, & mom.

ID: 64300328

calendar_today10-08-2009 01:08:57

1,1K Tweet

10,10K Followers

8,8K Following

Erin McCallion (@nymarketer) 's Twitter Profile Photo

60% of global web traffic will go cookieless by 2023 and Google plans to phase out third-party cookies from Chrome in 2024... are you prepared? In this blog post, GumGum discusses how marketers can best prepare for a cookieless future: bit.ly/3Wf57x7

60% of global web traffic will go cookieless by 2023 and Google plans to phase out third-party cookies from Chrome in 2024... are you prepared?

In this blog post, GumGum discusses how marketers can best prepare for a cookieless future: bit.ly/3Wf57x7
Erin McCallion (@nymarketer) 's Twitter Profile Photo

GumGum is excited to announce the launch of GumGum University. Our first free course is now live and in 30 minutes you can gain a foundational understanding of Contextual Advertising. Get Started Today. bit.ly/3JFRYbE

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With no set industry protocol that protects the brand's safety on CTV content, how can we, as marketers, ensure that our clients' ads run in suitable environments? Join GumGum for a LinkedIn Live to find out how. RSVP now. bit.ly/3LBPUUn

With no set industry protocol that protects the brand's safety on CTV content, how can we, as marketers, ensure that our clients' ads run in suitable environments? Join GumGum for a LinkedIn Live to find out how.

RSVP now. bit.ly/3LBPUUn
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We’re thrilled to be a member of the OTT.X community. OTT.X connects and nurtures the OTT ecosystem through innovation, collaboration, and the advancement of delivering audio-visual entertainment through OTT tech. bit.ly/42s6lJ1

We’re thrilled to be a member of the OTT.X community. OTT.X connects and nurtures the OTT ecosystem through innovation, collaboration, and the advancement of delivering audio-visual entertainment through OTT tech. bit.ly/42s6lJ1
Erin McCallion (@nymarketer) 's Twitter Profile Photo

Headed to Digiday Publishing Summit in CO? Join top GumGum leaders and subject matter experts to find out we work together to maximize results and future-proof your advertising strategies. To meet with us, please click below: bit.ly/405fF44

Headed to Digiday Publishing Summit in CO? Join top GumGum leaders and subject matter experts to find out we work together to maximize results and future-proof your advertising strategies.

To meet with us, please click below: bit.ly/405fF44
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Playground xyz's latest piece of research, 'Sustainable Attention', presents some groundbreaking findings into the application of attention signals in relation to carbon emissions from advertising. You can read the full report here: bit.ly/40vDVw5

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GumGum now enabled within the @Amagi THUNDERSTORM platform! Putting ads directly into the content consumers are coming to watch means no more ads playing in empty rooms during commercial breaks. Article in Broadcasting & Cable bit.ly/3Z9TEzF bit.ly/3GE6hwB

GumGum now enabled within the @Amagi
 THUNDERSTORM platform! Putting ads directly into the content consumers are coming to watch means no more ads playing in empty rooms during commercial breaks. Article in Broadcasting & Cable  bit.ly/3Z9TEzF
 bit.ly/3GE6hwB
Erin McCallion (@nymarketer) 's Twitter Profile Photo

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC! Reach out to learn more about the future of CTV measurement and standardization! bit.ly/3mqgDcx

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC!

Reach out to learn more about the future of CTV measurement and standardization! bit.ly/3mqgDcx
Erin McCallion (@nymarketer) 's Twitter Profile Photo

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC! Reach out to learn more about the future of CTV measurement and standardization! bit.ly/3mqgDcx

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC!

Reach out to learn more about the future of CTV measurement and standardization! bit.ly/3mqgDcx