Imagine you're on your deathbed (harsh start but hear me out). You're 89 and you've lived your life. How would you feel if you didn't do that one thing because of your family's opinion? Imagine that pain of regret and feel it completely. No more motivation issues for you.

Objective morality is perfect. Subjective morality is practical. I prefer practicality. Which do you prefer?

Many questions in this world are subjective. But many people are bored too. So they search for objective answers to subjective questions. Politicians, anyone?

Your soul doesn't align well with tradition. I’m talking ideas like right-wrong, hard-easy, good-bad, logical-irrational, etc. All these are man-made. Your soul doesn’t care about them. It wants what it wants. And you have to fulfill it.

You fear self-awareness because of shame and guilt. Remove them from the picture. All you have now is raw and unfiltered information about yourself. Will it still be scary? Yes. Should you seek it regardless? Also yes.

More hours ≠ better outcomes. Better hours = better outcomes. If the former were true, miners and construction workers would be the richest people on the planet.

Working hard is good for spotting success. It won't make you successful by itself though. You need to pair that with leverage. Find stuff that gives you 10x the rewards for 1x effort. That is how you become successful. By doing stuff with outsized ROE (returns on effort).

If you are lost, simply work harder. Push the pedal hard, put in more reps, and eliminate any thought of "working smart". Without data, "working smart" isn't possible. To get data, you need to work hard. So always work hard first. Get the data. Work smart later.

Never let the pressure of consistency overtake your intention to provide value. You are here to help others. It is a messy process. If it means taking a few days off, so be it. The trap of "consistency" takes people out of the race every day. Don't let that be you.

Followers are a terrible metric to judge your content efforts. If you want it to numb your internal void, sure. But even that fades quickly with time.

Self-talk is a universal skill. You must master it. That "voice" is the only thing that's gonna accompany you till the end of time. Train that bad boy and bring him to speed with your goals, desires, and ideal future.

The more you grow up, the more you realize that the "experts" are just normal people who've failed 5 times more than the others.

Quitting is a skill much like everything else. Learning to discontinue something that's not working is key to finding things that do. You don't have infinite room after all. Addition by subtraction is indeed the way forward!

Conversions and curiosity go hand in hand. People wanna buy but they don't want to be sold to! When you show curiosity, what you also show is care. Now why would anyone not buy from someone who cares?

Knowing that where you're at, is where most people quit can push you to keep going. Heard it from Hormozi and I love it! As long as you don't quit, you can never lose. Even if it's baby steps, be humble enough to take em! Never throw in the towel though.

If someone's success looks overnight, it just means that you don't have the perspective to perceive how much hard work they put in.

The life you dream of lies on the other side of doing things that are "too small to make a difference".

Don't let your need to be authentic stop you from doing things that "work". Following a herd isn't bad. Not picking them yourself, is.

Every problem is “solvable,” but not every solution deserves your energy & attention. Be selective in the dragons you slay. Peace doesn’t grow on trees.

Words don't persuade. And neither do people. What's "persuasive" in conscious terms is often a result of something deeper; something unconscious. In this case, it's Passion—behind words, behind people. It's what takes an idea to market. Not words. Not people. But Passion.