Study your page analytics to gain insight into your audience and those who follow your social channels. This will increase the likelihood your content gets seen by the right people. #CWA #SocialMedia #Insights

People are looking for brand authenticity in 2021. Be relatable … make connections … "cookie-cutter slogans and jumping on popular trends isn’t going to work anymore." #brands #authenticity #connections

Donations are not only personally rewarding, but also improve general goodwill toward your company or organization … AND boost your brand awareness. #CWA #PRProTip

"52% of marketers and PR pros say preparing the right response is one of their biggest issues in crisis," according to Crisp and PR News. Always be ahead of the crisis and have some prepared responses ready.

The easiest way to do this is to include factual and/or studied information to support your company position. #CWA #CrisisCommunications101

Did you know CWA partner Paths to Health New Mexico has free programs for New Mexicans who have chronic health conditions? They are proven to work and improve quality of life.

2020 has presented its share of challenges, not least among them, furloughs and hiring freezes impacting our members. #PRSA is your partner in accessing the connections you need to find your next job and expand your opportunities. prsa.org/in-between

When you share coverage about your organization, you increase exposure and the opportunity to reach new customers and clients.  #CWA #PRProTip

For all the strong, knowledgeable, and empowering women on our team and the millions making an impact worldwide, thank you for all of the amazing work you do! Today we celebrate your social, economic, cultural, and political achievements! #InternationalWomensDay

#HappyStPatricksDay to all our wonderful partners!

Despite loosening pandemic restrictions, it looks like virtual meetings are here to stay. techrepublic.com/article/8-new-…

PR Pro Tip #28: You can’t be a master of everything. Choose public relations tactics that showcase your expertise and experience. #PublicRelations #Tips

PR and marketing have common goals. But in practice, they are very different. PR is a process for building a positive public perception of a company, person or brand. Marketing focuses on selling or advertising a product or service. #BoostYourBrand #publicrelations #marketing

REMINDER: The deadline to register for the March #NMPRSA luncheon, "Bold Optimism: The Power of Positive Language to Transform Communities," is Monday, March 29 at 5:00 p.m. Sign up today! nmprsa.org/luncheons-and-…

REMINDER: Tomorrow is the last day to register for the April #NMPRSA luncheon. Celebrate #APR month as Tom Carroll, Jennifer Kemp and Nancy Partridge share knowledge gained from the APR process & lessons they've learned from their favorite #PR campaigns. bit.ly/3n59A4N

Storytelling is essential in PR. It  allows companies and organizations to better connect with their customers by creating an emotional attachment. In the post-COVID era, this will be more important than older tactics of pushy promotions and slick sales messages. #BoostYourBrand

Develop a social media calendar to plan & manage your posts. Create posts dedicated to specific business goals, segment those goals into groups & develop a series of posts for each. Schedule over three weeks and you will have a great start to your plan! #SocialMedia #Insights

The PR/Content Marketing hybrid approach is popular for companies looking to get their brand message across effectively. Keep up with local trends specific to your industry or specialty and use them as inspiration to produce content to promote your company. #BoostYourBrand

Speaking at events related to your industry or area of expertise can help position you as a thought leader and enhance your reputation. #CWA #PRProTip