Five Ways to Make Your Annual Planning and Budgeting Process Worth the Effort bcg.com/publications/2…

Marketing leaders must propel growth while navigating increased complexity and scope. A new global survey in consumer marketing reveals the need for a more connected and agile way of working. mckinsey.com/capabilities/g…

In today’s unstable market driven by shifting buyer expectations and AI disruption, strong processes are an organization’s lifeline, ensuring predictability, consistency, and scalability, yet many organizations overlook their importance - a report. forrester.com/blogs/if-proce…

Podcast: How to Get Delegation Right, Part 1 of 3. It’s a tricky skill to master. A Kellogg professor and executive coach says it begins with assessing your team members and playing to their strengths. insight.kellogg.northwestern.edu/article/podcas…

Implementing agile marketing pods is a way for companies to increase efficiency and collaborative decision making. But marketing organizations with strict hierarchies or pyramid structures struggle with implementation. Read from BCG. #marketingoperations bcg.com/publications/2…

An interesting webinar from Gartner on managing marketing operations: CMOs, Bridge the Gap Between Marketing Strategy and Operations gartner.com/en/webinar/711…

Effective meetings are all about purpose, preparation, and presentation. #nippymarketer #marketingmanagement mckinsey.com/featured-insig…

Marketing organizations face pressure to show ROI when budgets come under scrutiny. They need to execute better programs quickly and deliver measurable results faster. And they need to change how they plan, launch, and optimize their campaigns. bcg.com/publications/2…

Marketing leaders say that inefficiencies and misaligned business structures are holding back performance, with only half (51%) of CMOs feeling their marketing operations are fit for purpose. #marketingoperations #marketingmanagement decisionmarketing.co.uk/news/marketing…

Marketing and finance leaders in the C-Suite want the same thing — long-term growth — but their differing approaches are hindering effective, profitable collaboration between the two - a new research from Google. #marketingmanagement thinkwithgoogle.com/intl/en-emea/f…

How Nimble CMOs Invest Their Marketing Budgets #nippymarketer #marketingplanning #marketingmanagement #marketingoperations bcg.com/publications/2…

Creating effective teams depends on multiple factors, including high levels of trust and communication, and understanding team context. A new approach helps elevate performance and create value. #marketingoperations #marketingmanagement #nippymarketer mckinsey.com/capabilities/p…

Instead of saying to yourself, “I must be creative,” or “This has to happen now,” it’s better to tell yourself something like, “I’m going to see what happens,” “I’m going to explore this possibility,” or “I’m going to play around with some ideas.” s.hbr.org/2NfZZu5

The eight dimensions of design thinking capture essential differences in how managers and designers perform their work and make decisions. mitsmr.com/3APnFLa

The job of any manager is evaluating what changes need to be made and seeing that they happen. s.hbr.org/3qG7Qjf

#nippymarketer #marketingmanagement