Artists aren’t taking the traditional route to music anymore. They’re doing content creation & building up their own personal brands to serve as a segway to the music. Wondering if you guys feel like this is dishonorable in some way or do you think it’s just an accurate

Tezzus talking to LUCKI in Øwayanese 😭

NEW KINGJILLI SNIPPET

If Chekksean is this good at 16 imagine what his music will sound like in 2 years…

Philly Rap is in good hands thanks to HappyDranker & Lil Hawa 🙏🏽

BBY KELL 2019 (SHOT BY NOAHSOCOLD) VIDEO OUT NOW

We asked our community for their hottest hot takes and these were some of the responses 🥵 Agree or disagree? 👇🏽

OODAREDEVIL SKURF’d UP 10-SONG PROJECT OUT NOW 🚨

NEW MUSIC OUT NOW 🚨 PROJECTS LUCKI - DAYSB4BAD* OODAREDEVIL - SKURF’D UP UNITUS - 4 DA THRILL RAFA - GGDE2 NATE X - SUITE LIFE ON X SINGLES SLAYR - POWER 4 SOUTHSIDESILHOUETTE - DOJO STOPTHIS - BAD HABITS BILLI0N, BOOFINESE, RAFA - 6AM C4Y - NINO SIXHUNNEDK - JEM DONT GOT

Snupe is the next hottest rapper out of the UK

I made a tweet a little while ago about artists not taking the traditional path to music anymore. The content-creator to artist pipeline is in full effect. This is most effective when the artist doesn’t suck and Virgo is one of the best creator-artists I’ve heard so far 👇🏽

NATE X UNDER THE WEATHER SHOT BY CAED

If Blunts & Blades sounds anything like this Zukenee is definitely getting put in those AOTY conversations

Tezzus risks it all for the Rolling Loud pit 😭😭

diamond* & Tezzus performing Pisces at RL Look at that crowd man 😭🔥

IYRUS $$$TALK OUT NOW 🚨

iyrus spotted with Young Thug 👀

Seeing all the new underground artists together on one festival lineup really solidifies how next up this wave is. It’s crazy seeing the underground reach this point. Most of us have been watching these artists for 3–4 years, so seeing them on big stages like Rolling Loud feels

Destroy Lonely shows love to Thirteendegrees at Rolling Loud “You goin crazy. Don’t let anyone tell you you ain’t going crazy.”

I could see Nine, OsamaSon, & either Nettspend or slayr headlining RL in about 2-3 years. But 100% Nine will. His RL debut was electric.