Crazy how easily I can shitpost on threads, but on Twitter I can’t 😭

🚨 Asia’s largest home-services marketplace, Urban Company is cutting costs to achieve profitability. But its customers are angry. Partners? Angrier. Amid this, UC is also grappling with losses. This and more in my first longform for The Ken. the-ken.com/story/urban-co…

The partners and former employees The Ken spoke with said Urban Company enjoys a steady stream of partners, which enables it to reap multiple revenue streams with each new addition. Read: the-ken.com/story/urban-co…

The promise of social media: fame and fortune, even for those without experience or skills telling you what to do. The ones we’ve crowned as “influencers”. But this story isn’t about them. It’s about the ones who tell us what NOT to do. The Ken the-ken.com/story/whats-in…

In 2020, Swiggy changed its vision after its core business, food delivery, took a hit. It was forced to diversify. Enter Instamart and Genie. But a recent protest by its partners sparks tough questions for the food-and-grocery-delivery giant. The Ken the-ken.com/story/customer…

Not Nikita reading today's story The Ken by yours truly :p

Today's story The Ken is full of ironies. It is about gig workers, who may never know this is about them. It is about internet companies who engage with these workers. It is about Fairwork, which evaluates how "fair" this relationship is. bit.ly/3MVMBHt

Has anyone tried any of these so far? 🤔

Pharmeasy’s mis-selling puts its 3.9 million customers’ health at risk. Once IPO-bound & valued at over $5 billion, the self-proclaimed integrated healthtech is now a story of dubious business practices. At the centre of it all lies the prescription-generation system—'Docstat'.

Healthify, which calls itself the “world’s largest AI health and fitness” company with “over 40 million users”, is on a mission to shed some weight. And it’s not the kind one would expect from a health and fitness platform, though. The Ken the-ken.com/story/whats-be…

Third-party logistics companies like LoadShare and Rapido are finding themselves in a sweet spot. The CapTable From bridging capacity gaps for platforms to offering gig workers a better deal, they’re transforming how India's gig economy operates: the-captable.com/2025/01/quick-…

Do you order meat online? If yes, I’d love to hear from you - Feel free to DM me. This is for a story for The CapTable.

Barging in. Abusing. Vandalizing. And somehow feeling righteous about it - the sheer audacity.

Today, we’re launching the NCMC Bharat Yatra Card on Blinkit. It's a ₹50, zero-KYC, RuPay powered card by Pine Labs which supports instant UPI top ups and also eliminates the need for city specific transport cards. This is a meaningful step in enabling public transport usage