.Morning Consult's Most Trusted Brands report is live 🎉 Featuring 15 brand rankings, 24 case studies and over 50 pages of insights. Download the full report to see the brands that have earned consumers’ trust when it comes to doing what’s right. pro.morningconsult.com/analyst-report…

"...YouTube has become a versatile medium to distribute sports highlights, all-access footage, personality-driven videos, short-form content, episodic programming and podcasts." Great Morning Consult analysis on YouTube's rise as a sports destination: pro.morningconsult.com/analysis/youtu…

Women Are Spending Big This Summer, but Their Financial Health Is More Complicated Than It Seems morningconsult.biz/44wps4C via Jaime Toplin

Dollar General earned the no. 15 spot on Gen Z's list this year. I dug into why and found a combination of economic uncertainty and social media virality drove move young shoppers to dollar stores. Download the entire report packed with analysis here: pro.morningconsult.com/analyst-report…

We've been building quite the archive of research and analysis on Gen Z at Morning Consult and I'm really excited to share our latest work, which examines where Gen Zers spend their screen time and money, in our first webinar of 2024. Sign up here: morningconsult.zoom.us/webinar/regist…

Food & beverage spending is on the rise, but consumers’ cost cutting behaviors remain sticky. Check out Morning Consult's new report for a data dive into the major factors influencing consumers’ food & beverage choices today. pro.morningconsult.com/analyst-report…

On the day The Cut declares sports the new dating apps, Morning Consult has fresh data confirming that athletic pursuits are, in fact, ✨sweeping the nation ✨: pro.morningconsult.com/analysis/ameri…

What do Gen Zers think of Peacock? In our new newsletter, From A to Gen Z, I argue it deserves the gold 🥇 for it's 2024 Olympics coverage. Key brand metrics are all up double digits among Gen Zers compared with July 2021. Sign up for more: pro.morningconsult.com/newsletters

Ozempic was supposed to revolutionize the battle against obesity. But evidence shows big economic and racial disparities in access. washingtonpost.com/health/2024/08… via The Washington Post

Digital news consumption much harder to measure this cycle v 2020 —Meta shuttered CrowdTangle —TikTok pulled # measurement feature —X, Reddit, others limiting API access bc AI scraping —More activity moving to private chats/grps W Neal Rothschild for Axios axios.com/2024/08/27/dig…

The differing views of Republicans and Democrats will of course be visible at the ballot box, but they're also clearly highlighted in their media habits. Download my new Morning Consult report for key insights on the media divide. pro.morningconsult.com/analyst-report…

domingo!!! #SNL50

Sign up for our new Morning Consult industry briefings to help you stay ahead of the most important consumer trends. The retail briefing just dropped, detailing our latest insights on tariffs, value shoppers, Gen Alpha & more. pro.morningconsult.com/analysis/retai…

Everyday brings a new headline about AI, but who are the people who actually use it everyday and how do they differ from the average adult? My new research for Morning Consult finds these super users are ahead of their peers, personally & professionally pro.morningconsult.com/analysis/ai-ch…

Our annual Most Trusted Brands report is here. This year, we are proud to introduce the Reputation Score™, designed to provide a holistic, data-driven view of corporate brand reputation. pro.morningconsult.com/analyst-report…

Parents: Ever feel like you’re parenting differently? You’re not alone. Our new Morning Consult research finds that about 3 in 10 parents say they follow a “gentle parenting” approach, yet only 14% say their own parents did the same. pro.morningconsult.com/analyst-report…

Parents place much more emphasis on their kids finding jobs they love in the future than getting married, having children and even sharing religious beliefs. Download Morning Consult's new report for a deep dive into how parents are raising their kids. pro.morningconsult.com/analyst-report…

For food & beverage brands, earning a spot in a shopper’s cart can come down to reputation. To help brands better benchmark their reputational performance, we calculated Morning Consult Reputation Scores for 5 categories across 14 audiences: pro.morningconsult.com/analyst-report…