Some key takeouts from Sam Conniff 🏴‍☠️'s brilliant insights into navigating uncertainty, taken from the most recent Google Firestarters episode onlydeadfish.co.uk/2024/07/16/nav…

'In modern marketing, signals and statistics are both abundant and immediate and suggest that marketing outcomes are predictable - this is a deeply flawed idea'. This is an excellent column from faris (no paywall at time of sharing) warc.com/newsandopinion…

Fish Food: Episode 607 ...a brand new edition featuring the three types of problem in the world, OpenAI's new model, how our collective brain is ageing, 95 slides on trash, and Volvo for Life. open.substack.com/pub/onlydeadfi…

Understanding the context for decision-making and the response required is one of the most undervalued skills in leadership (and strategy) IMHO. This is one of the most useful ways I've found of contextualising this. onlydeadfish.co.uk/2024/07/23/the…

This is nuts. According to this NYT article around 40% of McKinsey’s business this year will be generative A.I. related nytimes.com/2024/06/26/tec…

A post about cognitive diversity based on reading Matthew Syed's book on Rebel Ideas, which makes a compelling case for why diversity in perspective in like a superpower in a complex world onlydeadfish.co.uk/2024/07/26/why…

Fish Food: Episode 608... Cognitive diversity as a superpower, consultants as the winners from AI, the Digital Marketing hype cycle, 'share of model' and the future of strategy open.substack.com/pub/onlydeadfi…

A post about 'Emotion A.I.' which is either an exciting new frontier in digital marketing or a slightly terrifying privacy nightmare. You decide. onlydeadfish.co.uk/2024/07/29/emo…

A post about the difference between shared knowledge and common knowledge and the power of the latter in driving sustainable change onlydeadfish.co.uk/2024/08/01/the…

Fish Food: Episode 609... The power of common knowledge, marketing to gamers, SearchGPT, Nike's value destruction, AI Friends, AI and advertising and Startup Playbooks open.substack.com/pub/onlydeadfi…