What excites you most about the future of AI in the world of marketing and advertising? Here's how panelists from M&C Saatchi Performance, Western Union, and EssilorLuxottica answered that question at the EMARKETER Future of Digital Summit. What's your answer?

It's this kind of enhancement - leveraging existing technologies and know-how to better serve users - that could help Google catch ChatGPT. Crucially, this feature will make AI Mode more attractive not just to consumers but to brands as well. cnet.com/tech/services-…

Why do we need general data protection to safeguard US consumers? 1. Meta will use data from AI interactions for ad targeting 2. There is no way to opt out 3. Meta won't do this in the EU... thanks to GDPR techcrunch.com/2025/10/01/met…

Don't believe the smiles: Marzano has promised to "shut Blake down" when they debate 2026's biggest trends at EMARKETER Underground on October 29. I'll be enjoying the show. And maybe answering your burning questions about AI. Want to join us? lnkd.in/e-UjQnB7

It's far too early to know what impact ChatGPT's Atlas browser will have. But this opt-out screen during set-up suggests that, even if Atlas doesn't get real traction, any amount of user trial will deliver incredible value to OpenAI.

Especially impressive since I have friends and family who don't shows signs of instrospection. axios.com/2025/11/03/ant…

CEOs have prioritized AI investment. Most expect ROI within 3 years. But MIT says most are failing. Marketing looks like an easy win. But no AI platforms have launched paid ads, and GEO will take years to figure out. The answer for brands might just include YouTube creators.

AI is reshaping discovery, but search isn’t going anywhere. Watch the full replay of yesterday's webinar, here: cloud.insight.insiderintelligence.com/20251118-AI-We… Jeremy Goldman and Nate Elliott unpack what the data reveals about the discovery landscape and what brands can do now to stay visible.

OpenAI just reported that product responses in ChatGPT Search are inaccurate 63% of the time, and said their new Shopping Research tool will take "a few minutes" to provide responses. How could big retailers resist such a panacea?

In 2025 most AI users have sampled several different platforms. In 2026 they'll start to pick their favorites -- and the biggest winner probably won't be an AI company.

How do you see generative AI changing the way consumers discover brands, and what can marketers do to stay visible? Nate Elliott, Principal Analyst, weighs in. Our toolkit provides the insights marketers and retailers need to understand AI’s true impact: emarketer.com/learningcenter…

People don't ask AI to find products, they ask AI to solve their problems and questions. Brands that optimize well in this world have a chance not just to introduce their products but to shape how consumers think about their entire category. (Featuring data from Profound)

Today's ancient cultural reference: Back to the Future. As in: to succeed in GEO, getting your brand mentioned on third party sites will likely be at least as important as how you optimize your own pages. SEO 1.0, if you will. PageRank-style optimization. Back to the Future.

AI discovery is happening much earlier in the conversion funnel. In our recent webinar, Principal Analyst Nate Elliott suggests brands should start viewing AI discovery as a branding channel, not just a direct-response channel: emarketer.com/learningcenter…

Nathan Elliott, principal analyst at EMARKETER, stopped by the Beet.TV remote set at #IABALM to discuss how much search is being replaced by AI, what marketers should know about GEO and how ads will shape the future of AI chatbots and creators. Video coming soon!

When and how will Google monetize AI search? Is it spending too much on AI? Will Google reconcile its two full-fledged AI chatbots? Join EMARKETER's Nate Elliott and Jeremy Goldman as they discuss the three big questions surrounding Google right now: youtu.be/T4W4p_PKBz8

AI is everywhere and nowhere at once. Nate Elliott from EMARKETER takes us through consumer, CMO, and agency adoption trends and blindspots. Link below 👇