Ikea's new ad shows colorful, buff bears helping a family bond in a living room fort, even crushing someone's work phone so they can enjoy a night at home without life's outside stressors. bit.ly/3kbRtKp

While Black Friday is typically geared toward retailers and a weekend of mega-sales, Expedia Group aims to capture some of that hype with its first effort uniting Expedia, Vrbo and Hotels.com, advocating trips over toys. bit.ly/3cEwwDK

anyone else confuse omicron with omnicom or

Today's absolute sin brought to you by Chipotle marketingdive.com/news/chipotle-…

The first work between Tinder and Mischief @ NFA highlights niche interests of some users and celebrates those who embrace the unique personality of a dating partner, odd quirks and all. bit.ly/3H8nyfh

TikTok has skyrocketed in popularity over the past two years, rapidly becoming a ubiquitous part of daily life for many people. Now, it's the most visited website in the world. bit.ly/3Jc6h6x

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. bit.ly/3HOUFF0

Oscar Mayer is selling "bologna-inspired" face masks that poke fun at self-care and are meant to evoke childhood memories of playing with food. But my team is getting a much stronger "Silence of the Lambs" vibe... marketingdive.com/news/oscar-may…

Overlaying the 19th century logo on solid-colored cans offers some balance of nostalgia and modernity, a comforting reminder of the iconic beverage brand that is Coca-Cola, Terrance Weinzierl told me. bit.ly/3H5d2pj

My Spotify debut. Album coming soon

.lululemon's new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running. bit.ly/3tCBmdJ

There was a common thread running through the IAB's PlayFronts, the first upfront for gaming: What took so long? "We'd be remiss not to acknowledge that we as an industry have not done a great job of defining clear and consistent ad models in gaming." marketingdive.com/news/gaming-ad…

5 years at Industry Dive already?! Revisited some old work from my first week back in 2017 aaaand those stories will be staying in the archives...

For the month of May, we're introducing a series that goes deep on marketing's most iconic rivalries. These pieces not only detail a rich history of rivalries but also how they shaped the industry and where it's heading next. First up: Coke vs. Pepsi: marketingdive.com/news/coke-vs-p…

The key for giants like Nike + Adidas in the years ahead isn’t to do more or go bigger into the trend du jour, but rather, show up in ways that feel local and personalized, Jack Bedwani told me for this dive into one of the most iconic brand rivalries. bit.ly/37AZMMK

The third installment in our brand rivalries series goes deep on the long-simmering standoff between Burger King and McDonald's. Come for the rich Ronald #lore, stay for the video of a moldy Whopper: marketingdive.com/news/mcdonalds…

Come work with me!!

Fertility treatments face a precarious reality post-Roe with patients and providers fearing prosecution from state abortion bans healthcaredive.com/news/ivf-roe-v…

Stoked to learn my former Marketing Dive team won a #NealAward for Best Series 🏆 Our four-part package from 2022 explores enduring brand rivalries that continue to shape modern marketing. Peep the full series, including my dive into Nike and Adidas: bit.ly/4403Qi1