A small bomb landed on YouTube and Google ads #digitaladvertising

As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search. So I hosted a mini-focus group with Gen Zers to learn more. Here are 3 takeaways:

Crazy to see how boring and safe #ads have become

Up to the 1990s, raw salmon sushi was not eaten in Japan. What changed? Norway went on a 10-year marketing campaign to sell Atlantic salmon in the East Asian country. And the plan worked. Here’s a story 🧵

Si on se résume, La Poste a inventé l'e-mail payant, à 1,49 €🤔 Ah oui, aussi, les employés du groupe photographieront les lettres avec leurs téléphones😨 ouest-france.fr/economie/entre…

I can't get over how prophetic this man was. Here's Marshall McLuhan over half a century ago (1966) predicting the world we live in decades before anyone had imagined it.

Latest from @WFHResearch: Workers spend 25% more time on mentoring and development activities when they're in the office, providing some support for CEOs pushing more time in the office. bloomberg.com/news/articles/… via Bloomberg Work Shift

La France épinglée à l'ONU pour les discriminations raciales et sa politique de maintien de l'ordre bfmtv.com/international/…

Google has released an incredible *FREE* competitive analysis tool. 'Ad Transparency' allows you to pick any brand that advertises using any search, display or video format through Google and see the creative they're running instantly. lnkd.in/etK5dCJq

The Porter Airlines experience: PD126 left the gate on time at 6.45pm then came back to the YUL gate at 7.15pm because of a small mechanical issue. We deboarded and then got ZERO information while waiting in line for new boarding passes for 1.5 hours. 1/2

The Porter Airlines experience: passengers word-of-mouth indicated to line up on left for YYZ, right for YTZ. They gave away all the boarding passes for the 10.15pm flight BEFORE the 8.55pm flight! And the 8.55pm flight decided not to wait 5 min to get the last passengers! 🤬2/2

The hidden environmental cost of your overflowing email inbox bnnbloomberg.ca/the-hidden-env…

The hidden environmental cost of your overflowing e-mail inbox theglobeandmail.com/business/artic…

‘Here I found respect for who I am’: the French citizens who choose to leave because of discrimination. Unfortunately very true theguardian.com/world/article/…

La pire candidature de la Ve République pour le poste de Premier ministre.

Il y a bien un programme clair

Marie Morin Canada at #SIALparis2024. Come to the Lactalis stand for more information