Thank you ET Brand Equity .. I look forward to this engaging discussion #ICS #CorporateCommunication

We launched the latest Ather Energy 450 yesterday: 450S, meant to compete in the 125cc equivalent sports scooter category. While I can (and will) write a bunch about its performance, one of our biggest changes was in the dashboard. Every 125cc scooter has a boring 4-5 inch 12

The rapidly changing future of mobility. Ather Energy Tarun Mehta Swapnil Jain

2013: Started an EV brand with his college mate from IIT Madras. 2023: Runs India’s largest fast-charging network with 1500+ stations across India & world’s one of the only few scooters with google map integration! Here are 7 key takeaways from our conversation:

Thanks Raj Shamani for helping me articulate a LOT of my thoughts in the amazing podcast (link here: youtube.com/watch?v=pHJ2jU…) Wanted to post some of this for a long while. Using this opportunity to write a bit about Building in India. ---------------------- I am #LongIndia,

On our 10th year at Ather Energy, announcing the pinnacle of the 450 platform - Ather 450 Apex! We invited some of our community members recently to take our fastest scooter yet for a spin. Can't wait to get it on the roads next year!

We have a love hate relationship with Regen! Why? Regen has two big limitations - In most vehicles Regen doesn't work above 80% SoC - Regen usually struggles to bring the vehicle to full halt Which means Regen is not consistent. If your braking is not predictable it is not a

Well, we had our fun with ‘Diesel’. But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans) Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time. Introducing ‘Ather Rizta’

When we started Ather the team believed, you need to be your own customer first. Most of us were below 25 years of age building the first #madeinindia #Ev and were crazy about vehicle dynamics. Every single choice from mid mount motor, to Aluminium cast chassis to dual disc

Starting today, #Ather450Apex, #Ather450X, #Ather450S, #AtherGrid and so much more are on display at the #BharatMobilityGlobalExpo! Drop by Pragati Maidan, New Delhi tomorrow or day after to check it out.

New product teaser! Say Halo👋 to this top secret accessory on April 6 at #AtherCommunityDay2024! P.S. If you are joining us on the ground at Community Day, you may stand a chance to win one. #AtherCommunity #NewLaunch #Teaser

A family scooter with a seat that has space for everyone. Ather Rizta, unveiling on 6th April. Pre-book it on app.atherenergy.com/product/scoote… #AtherRizta #FamilyScooter #SabseBadaSeat

'Not bachelors in hostel anymore —Ather’s Rizta scooter launch turns into a family outing' Automotive journalist Kushan Mitra writes in ThePrint #Dashboard theprint.in/opinion/dashbo…

For the sake of the Sport , the IPL, the fans and even the players i think BCCI needs to enforce the Sale of RCB to a New owner who will care to build a sports franchise the way most of the other teams have done so. #tragic

"Everytime India has grown, it's grown on the back of exports" Indian companies are at the forefront of technologies for electric 2Ws globally. Not only do we have the largest 2W market giving us immense scale, but we also build all of this tech under an enormous cost pressure

At #Huddle2024, Murali Sashidharan of The Ather Team highlights the shift from petrol to electric as awareness rises. Ather stands out by doing it their way: right processes, right people, and a unique approach. ⚡️🌍 #EVRevolution Murali Sashidharan

Big investment in Maharashtra in automotive sector! Welcome to Maharashtra, Ather ! Just got done with a meeting with the Founder of Ather Energy, Shri Swapnil Jain and I’m glad to share that he informed about their great decision that Ather Energy, the leading electric scooter

Those who’ve been complaining of not being able to see Karun Chandhok and Narain Karthikeyan on track together, this is that moment… 😬😬😬 #F1 #IndianF1Fans Madras Motor Sports

The Rizta not only takes Ather Energy more mainstream, but it also happens to be a solidly engineered product that meets the growing customer expectations in this segment. And that’s why it is our Electric 2-wheeler of the Year ⚡ #AutocarAwards2025

The Ather Energy Rizta has won the 2025 Scooter #TOTM! It was also the only scooter to be in contention for Bike of the Year at the #AckoDriveAwards. Ather’s CBO, Ravneet Phokela , accepted the #TOTM. #2025TOTMs