Every Guru tells you to raise your prices. None of them tell you how to get over the mindset of being broke in order to raise your prices comfortably. How to go from Ramen to Ruth Chris in your business from the King of "I'll do it for Free" (thread) x.com/mrshadeed/stat…

A conversation on my podcast w/ Sharon Lechter, co-author of Rich Dad Poor Dad and most recently Exit Rich. youtu.be/TfNe6J3WFz4

A client's thank-you page after purchase was blank except for a confirmation message. Every buyer who landed there left money on the table. We added a one-click upsell at 30% of the original purchase price. It converted at 18% w/ zero additional traffic required.

"Knowing your numbers" when running a digital products business hinges on these 3 numbers: 1. Cost to acquire a customer 2. Average order value at first purchase 3. Lifetime value over 24 months

You can earn a $150,000 on a contract or project and do pretty well for yourself. The problem is that once that contract ends, you have to scramble to find another project. The solution is to package your knowledge and develop consistent income streams.

The fastest way to improve a low-converting page: Replace the headline with the most specific outcome your buyer wants. "Scale your consulting practice to $500K in 90 days" converts better than "Advanced Business Training."

Own the IP. Control the offer. Build the list. Platforms will change and Algorithms will shift. A documented methodology, a high-value offer, and a responsive list compound over time regardless of what the platform does next.

Intellectual Property structured for distribution is the most scalable asset that a consultant owns.

I worked w/ an expert who was struggling w/ a 68% cart abandonment rate and had never reviewed it. She assumed people were not interested. I added a single-field email capture on the cart page before payment. We recovered 14% of abandoned carts with a three-email sequence.

A digital product without a built-in content licensing model results in one-time sales. A digital product with a licensing agreement attached becomes an annual revenue stream.

The experts earning the most from digital products are selling you the front end of a system that they've built, not just information that solves a problem.

Your intake process, your onboarding sequence, your assessments are more than admin tasks. They are Intellectual Property. When you productize these steps, they evolve into licensable components of your methodology.

An evergreen funnel is not set and forget It requires a monthly review of opt-in rate, email open rate, conversion, and fulfillment. When any one of those four metrics drops below baseline, revenue drops the following month. Automated does not mean unmanaged.

An expert generating $300K per year had no recurring revenue component. Every month started at $0.00. I introduced a $500/month advisory retainer for past clients. Ten clients said yes. That one move added $60,000 in annual revenue without a single new client acquisition.

Territory clauses are where content licensing money is left on the table. Most experts license their IP nationally when the buyer only needs regional rights. Selling regional rights to multiple buyers generates more revenue than one national deal at the same rate.

Churn in a digital product business is a content sequencing problem before it is a product quality problem. When buyers disengage early, the welcome sequence fails to reaffirm their decision. The first 7 days of delivery determine whether they engage or refund.

Sub-licensing agreements allow your licensee to extend rights to a third party, with your approval, generating a revenue split.

The 6 Figure Math Behind Platform Abandonment aweber.com/t/FHImP

The thank-you page is the most underused real estate in online business.

Her thank-you page said one thing: your order is confirmed. Every buyer who landed there was a missed opportunity for additional sales. I added a single upsell at 30% of the original purchase price without adding a new traffic source or autoresponder emails. It converted at