How to optimize for Apple Arcade games as there is no native testing available Isak Ström #asoconference

Super thorough triple-testing of one set of Apple Arcade screenshots Isak Ström #asoconference #aso

The great Natalie Rozenblat and Anne Heau talking about a a User-Centric Organic and Paid Acquisition Strategy Utilizing CPP and CSL #asoconference

The tabloids were right about the organic / paid relationship. Interesting talk on how Playtika measures this relationship for their app. T Mesh #asoconference #aso

Panel on AI usage in #aso at the #asoconference - on stage Natalie Drozd Skylar Grabecz Max Ostapenko hosted by Irene Perez

Mateusz Wrzeszcz talking about how to find the sweetspot between MDE, confidence interval and conversion rate #asoconference

Wolfgang Peters & Deeksha Basavaraju on 3rd party testing tools pros/cons and the insights they can give you on top of native testing methodologies. #asoconference

“Wordmark in your icon can be powerful, but only in markets with high brand awareness.” Eduard Protzl from Bitpanda #asoconference

Alejandra Escobal and Ines Pais connecting Retention with Acquisition. #asoconference

ASO Monthly is out now, with a full recap of the month’s ASO news! There’s plenty to take in, not least the news from #Google I/O and #WWDC. Check it out here: bit.ly/3WVYTDN

📣🎮 These days, launching a successful #mobile game hinges on ensuring marketability. Here our Director of Acquisition Wolfgang Peters, shows how to undertake this, breaking down marketability testing into stages to guide game development: bit.ly/3qwH8Pb

📢 Exciting News! 🚀 The Subscription Stack by Alice Muir has been reissued in its entirety. Download here 👉 bit.ly/3PAITDn. This is Phiture’s comprehensive framework for app subscription growth. 📲💰#MobileMarketing #AppSuccess

See you in Singapore? 🇸🇬 Excited for Braze’s City x City event. Meet Phiture’s leaders, discuss trends, and connect on Aug 23 at📍 Pan Pacific Orchard. Register here: bit.ly/44fPf0y

#ASO at scale Phiture's PressPlay can run 500+ Play Store Experiments concurrently, through CSL via Moritz Daan

.Phiture's #AISA AI bidding for ASA linkedin.com/posts/moritzda… by Moritz Daan

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Meet the next batch of awesome speakers joining us at the ASO Conference. We're really proud to have another incredible line-up this year — adding to all the amazing speakers already announced with batch 1. Head to the event website to see the line-up so far and get your tickets

If you watched Google's "Play on Air" webinar, you may have seen our work featured - two examples created by Phiture for our clients. It's great to have our localization work recognized and highlighted by Google for developers worldwide!

Speaking at HowToWeb on October 3rd about driving mobile growth with AI-Powered marketing automation solutions, with a heavy emphasis on our autonomous ASO A/B testing solution PressPlay. Hope to see you there!

Waking up to see that PressPlay has deployed dozens of AI Play Store Listing experiments overnight and is reporting me a few wins—honestly, it’s kind of magical. No need to manually track or set up these tests; everything’s running in the background, and it’s so smooth. #ASO