Last week, I stumbled upon a show called The CEO’s Secret Wife — not on Netflix or Hotstar, but in 45 bite-sized episodes designed for a tea-break binge. Think cliffhangers, fake marriages, and family drama… packed into 2-minute bursts. Sounds niche? Not anymore. Micro-dramas

The GST Council has reduced tax on cinema tickets up to ₹100 — from 12% to 5%. A big boost for single screens and smaller towns. Does that mean that a pay-per-view OTT where "ticket" is priced under ₹100 can also charge 5% GST instead of 18% GST Tax experts —your views are

Startups like Flick TV, Kuku FM, EloElo, Quick TV, and Chai Shots are scaling fast. Even heavyweights like Balaji Telefilms, Zee, and Amazon MX Player have entered the fray. Why? Because micro-dramas are shaping up to be India’s next $10 Bn content category. The Boom: Flick TV

If you’ve been guilty of doomscrolling (like most of us), chances are you’ve come across micro-dramas. Those 90-second emotional rollercoasters that feel like a daily soap but in snack-size. The way we consume entertainment has flipped. Mobile-first isn’t a trend anymore—it’s

Lately, I’ve been noticing a fascinating shift in the Indian film industry. Filmmakers are no longer just relying on cameras, crews, and sets — many are now building AI-powered businesses. 👉 Ajay Devgn launched Prismix and Lens Vault Studios to blend AI with creative

All purchase decisions are emotional. Then why do brands rely on image-heavy, information-driven catalogues on their D2C platforms? Images are transactional, while videos press the emotional buttons Videos can inspire, educate & build the brand's relationship with their

News at 9 PM is history. India now consumes news on demand — while commuting, over lunch, or in between binge-watching a series. OTT is rewriting the rules of news. Traditional TV and print news can’t keep up with the digital-first, mobile-first generation. Switching channels or

Microdramas in India: Two-Minute Stories, $10 Bn Opportunity A poor boy and a rich girl fall in love. She hides her background, drawn instead to his daredevil spirit. He builds a startup, only for his mother to reject her as “too poor.” Just as hearts break, the twist comes —

AI is rewriting the rules of cinema — and your next blockbuster could be on your own OTT platform! When Raanjhanaa returned with an AI-altered ending, it was more than nostalgia—it showed the future of creator-owned IP. From audio stories to mythology microdramas and cartoon

A proud moment for Marathi entertainment! Abhijat Marathi OTT platform has officially launched — powered by Mogi I/O — with a mission to promote Marathi cultural content and empower regional creators. The platform was inaugurated by the Hon’ble Chief Minister of Maharashtra,

This Diwali, light up screens and hearts ✨ Let your stories shine brighter than fireworks! 🎆 Wishing you a Happy Diwali from Team Mogi I/O — where every creator’s light finds its stage. 💜 #HappyDiwali #FestivalOfLights #OTT #StreamingSuccess #DigitalIndia

Mahabharat goes AI — and the next big cinematic revolution may not come from Bollywood… but from animation Last week at FICCI Frames, Gaurav Dwivedi (CEO, Prasar Bharati) announced something truly historic — an AI-led reimagining of Mahabharat, premiering on WAVES OTT on

Kiran Rao (Wife of Amir Khan) Is Right — Cinema’s Biggest Challenge Was Distribution. OTT Just Solved It. “Bhai, film toh bana lenge… par dikhayenge kahan?” That one line sums up the struggle of thousands of independent filmmakers today. Last week, filmmaker Kiran Rao said

From 3-hour blockbusters to 3-minute binge-worthy stories — the shift is real. Microdramas are projected to hit $11 Billion globally revenue by 2025, redefining OTT entertainment. India’s creators and tech platforms like Mogi I/O are already capitalizing on this massive

One of the biggest opportunities in OTT right now? Microdramas. A $3B+ vertical video wave that Hollywood is chasing… But India is uniquely positioned to lead. If you’re a creator, startup, media company, or brand — this shift is going to open doors you’ve never seen before.

Yesterday, my son + his friends were debating: Solo Leveling vs Demon Slayer—in Hindi dubs. That’s when it struck me: India is becoming the world’s next anime powerhouse. 📌 India = #2 anime-viewing nation 📌 $1.64Bn anime market 📌 180M+ fans 📌 83% Indians prefer anime 📌 1

1/ Last year a friend from a Tier 3 town told me: “Bhai, TV serials are too slow. I watch micro-dramas during chai break.” Sounded niche. Now it’s a $10B opportunity. — 2/ Micro-dramas = 60–120 sec vertical episodes, 30–50 parts. Pure binge fuel. Grew from unknown → mainstream

Micro-dramas are exploding in India Shorter. Faster. More addictive. Creators who own their platform — not just their views — will win the next OTT wave. Full breakdown here 👇 🔗 linkedin.com/posts/boomagif… #ShortVideo #VernacularOTT #OTTPlatforms #MicroDramaOTT