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Lauren McAndrews, director of mobile marketing at Mobext, talked with The Drum about the value of mobile data "as a foundation of understanding how a brand should be not only reaching their consumer but who their consumer is.” ow.ly/QNRN30i47hc

Augmented reality, moving images & progressive web apps are among Martechadvisor 2018 mobile marketing innovations. Can you guess the others?! #AR #Innovation ow.ly/p5So30i5HVu

App spending has doubled in 2 years, reaching $86 billion in 2017, according to a study by @appannie. The number of downloads last year jumped 60% from 2015 to more than 175 billion! Mobile Marketer ow.ly/5yey30i7coz

A Forrester study found that #mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022! MediaPost Jack Loechner ow.ly/AI1230i8OfE

2ème table ronde avec Kaoutar Benazzi Mobext Anne Gabiron DBi - Data Business Intelligence et fabien Oracle sur #ExperienceClient #Mobile Only ! #DBiXOracle 📱

U.S. consumer spending in the top 10 subscription video-on-demand (SVOD) apps surged 77% to $781 million last year from 2016! Mobile Marketer Sensor Tower (formerly data.ai) ow.ly/fKfp30id4b1

💥#mobile #content #data #dmp exclusive Mobext Oracle France #dbi. Havas Media Network FR

Exploitation de la data mobile au service du business DBi - Data Business Intelligence Mobext Agab Kaoutar Benazzi 👯‍♀️

Mobile shopping revenue jumped 22% during the 2017 holiday season, compared to the same period in 2016, and was the only e-commerce channel with year-over-year growth, according to @mobify Retail Dive ow.ly/eijY30ieJcL

Q4 2017 was a record breaking quarter for apps download, with 27 million downloads across iOS and Google Play globally. @appannie Mobile Marketing ow.ly/z3wz30igelD

A study by Wyzowl found that #Google & #Facebook are considered the first- and second-most effective video platforms for marketing EMARKETER ow.ly/1POt30ihCd7

78.4% of digital video viewers will use their #mobile phones to watch streamed content in 2018, with nearly a quarter of the world’s population watching at least one #video over a mobile phone this year, according to EMARKETER Mobile Marketing ow.ly/L8Ez30ij7Eg

In 2018, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, with traditional media players selling another $3.1 billion in mobile ads MediaPost ow.ly/I3rY30ilZbv

UK mobile ad spend surpasses TV for the first time! About 25% of ad spending in the UK went to mobile platforms in Q3 2017, as mobile ad spend surged 31% to £1.3 billion from a year earlier. Mobile Marketer ow.ly/YQgK30inpGW

In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, thanks notably to #mobile. Mcommerce sales totaled $1.357 trillion, making up 58.9% of digital sales, compared to 40.2% in 2015! EMARKETER ow.ly/JUw930ioU6H

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month. Mobile Marketing ow.ly/QWW530irjIB

80% of the 1,011 US adults Adobe surveyed in December 2017 said that, if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device, according to EMARKETER ow.ly/CePv30irQcu

.The New York Times added #AR features to its #mobile app to provide readers with a more immersive experience of its digital storytelling, according to Mobile Marketer ow.ly/n4mX30ivj2B

831m smartphone users – or 39.4% of all users – around the world will use their #mobile phone to pay for something at a physical point of sale (POS) at least once every six months this year, according to Mobile Marketing ow.ly/hhSN30iwEC0