Real-life Quidditch won't be called Quidditch anymore, partly due to the desire to cut ties to and association with Harry Potter author JK Rowling, thereby supporting the sports’ ‘inclusivity clause’ #reputationmanagement abc.net.au/news/2022-07-2…

A classic example illustrating how your employees' actions shape the customer experience and your brand's reputation: "Two Air France pilots suspended after fight in cockpit prompts cabin crew to intervene" #MKT2x #travel #EmployeesAsBrandAmbassadors ow.ly/l9cj50Kv6w5

The sponsorship landscape is changing as key stakeholders are increasingly demanding a greater alignment of values beyond traditional cashflow considerations, driven by long-term reputational considerations

Brands are under pressure to distance themselves from Kanye West, now known as Ye, following comments and behaviour that do not align with their values and positioning. This highlights the challenges associated with collaborations & celebrity endorsement ow.ly/omKn50LmiFb

Register now for this year's @PRIANational Research Symposium on 7th December. We'll be talking about the future of PR and PR education - including a look at the past (did you know that this year we are celebrating 50 years of dedicated PR education in Australia?!) #PRreserach22

Welcome to our 2023 learners!

It's not too late: join us for our 2023 run of #MKT2x

#MKT2x learners - can you think of great examples of CEOs who take a stand on societal issues?

The cost of failing to mitigate reputational risk: #Adidas shareholders launch class action lawsuit over Kanye West brand Yeezy, claiming the sportswear giant knew about Kanye West’s problematic behaviour for years #MKT2x #riskmitigation ow.ly/R6e150O7mJM

If you loved #MKT2X check out our latest MOOC on Personal Branding tinyurl.com/ftz4tkp4