Happy '3rd Party Cookies in the Chrome browser are going away for a small amount of their user base, but they can still turn them on for certain sites if things break' Day!!!!

🚨🚨Super early Chrome deprecation data analysis! 🚨🚨 Data from tens of millions of impressions since the 1% deprecation trial came into effect on Jan 4. 1/

I love the SeenThis product. As it says on their site, it can "maximise your display performance" I hate the disingenuous comparison of rich media banner assets (video streaming into 300x250 banners) to pre-roll video players to claim carbon reduction. adexchanger.com/sustainability…

DV360 deciding not to open up testing on their own audience solutions -> 🙃Odd, frustrating, damages trust - but you do you DV360, as the biggest spender in the market, not actively supporting testing of SSP/tech/publisher solutions that are bought through their DSP -> 🤯Madness

#IABTechLab is excited to introduce initial OpenRTB Support for the Protected Audience API! Maintaining the success of OpenRTB requires evolving with the ad-tech ecosystem, which in this case means standardizing support for the Protected Audience Auction: bit.ly/48LCrl7

Big news: Microsoft Edge is launching its own privacy-preserving ads API that is modeled on Google Chrome's PA API, but has some key differences that improve upon PA. github.com/WICG/privacy-p… 1/

It looks like Yahoo stopped the TTD suspension by starting to declare this type of video inventory correctly Digiday Erez 🇺🇸 #MakeTaboosTabooAgain 'Holding the Line' digiday.com/media/the-trad…

Today is a big day for the Privacy Sandbox team. privacysandbox.com/intl/en_us/new… We announced that we’re proposing a new approach to Sandbox on the web that we believe works for the entire industry (publishers, devs, advertisers, etc.). We plan to prioritize user choice in order to

Shout out to the real winners of today, all the ad tech cos who built 'cookieless' solutions using 3PC data to power their predictive models.

Ad Tech friends, no longer do you need to suffer from our industrys latest rebadging effort Behold a Chrome extension to replace every mention of 'curation' with 'ad network'. chromewebstore.google.com/detail/curatio…

New customer trolley problem IDs - target/exclude 1PD for high relevance, but competition leads to high CPMs and longer tail sites Or ID-Less - much lower cost to reach audience on premium sites will improve performance, but you will annoy existing customers WWYD?

Smart buy! TTD can now prove UID is adding incremental value to pubs/buyers, stop other DSPs and ID vendors doing the same, & gatekeep Sincera features based on UID/OpenPath/DSP adoption after lots of companies have already started using them (with no alternatives available)

Day one, I was all in on InfoSum — helping chart the course to: ✔️ Create a category ✔️ Scale it with purpose ✔️ Do it all with the best team + boldest partners And today, I have the privilege of taking it home. The future starts now! Lets go WPP and @GroupMWorldwide