Don’t confuse KPIs with goals. link.ragan.com/3XQ7IRw

Proud to see our client Zinit featured in ArabianBusiness.com! In this interview, Andrey Chernogorov shares his perspective on the growing shift toward supply chain localisation across the UAE and the wider Gulf region. arabianbusiness.com/politics-econo…

According to Cision's 2024 State of the Media report, 74% of journalists say they value receiving news announcements or press releases from PR professionals.

Startups often ask whether to focus on owned media or press coverage first. There’s no universal answer, but there is a smart place to start. We explain how the right order can make your PR efforts more effective. mindsetcomms.com/blog/owned-vs-…

When a startup faces a crisis — whether it’s a product failure, leadership issue, or financial setback — the hardest part often comes after: regaining public and media trust. We highlighted how to handle it. medium.com/@mindsetconsul…

When there's no funding news, product launch, or market expansion, many startups go silent and lose visibility. Our latest guide reveals five proven strategies to keep your brand in the spotlight during quiet periods. mindsetcomms.com/blog/how-to-ke…

PR doesn't change reality — it changes how people see it

Proud to see one of our clients featured in AI & Robotics News - Unite.AI! Dwelly, a full stack AI-enabled letting and property management marketplace, shares its vision for a smarter, more efficient rental ecosystem. unite.ai/the-future-of-…

Pavel Shynkarenko, founder of Mellow – a platform that helps companies streamline collaboration with contractors – shares his perspective on why negative reviews are a critical source of feedback and how they can help teams build better products. fastcompany.com/91351301/negat…

Impactful PR takes clarity, trust, and consistent collaboration. Our latest article outlines 7 practical ways to turn your agency relationship into a long-term growth engine. mindsetcomms.com/blog/how-to-ge…

LLMs are now the front door to information — driving 1.13B visits to top sites in June 2025 (+357% YoY). If your brand isn’t in AI answers, you’re invisible. Our new piece shares a playbook for Generative Engine Optimization (GEO) — the next era of SEO. medium.com/@mindsetconsul…

Thrilled to see OpenLaw, a Flint Capital portfolio company, featured in Crunchbase News for its $3.5M seed round to revolutionize how people access legal help. Read more: news.crunchbase.com/startups/inter…

Great to see Humanoid featured in Forbes! The piece highlights how the robotics field is moving from prototypes to real-world applications, with Humanoid focusing on practical deployments rather than flashy demos. forbes.com/sites/josipama…

Many teams struggle to decide who should drive their PR — a freelancer, an agency, or an in-house team. Our latest article breaks it all down to help you choose the setup that delivers real PR impact. mindsetcomms.com/blog/freelance…

5 proven ways to make your pitches stand out ◾️ Be brief and focused ◾️ Speak like a human ◾️ Make it easy to scan ◾️ Show genuine personalization ◾️ Add a creative twist

Being featured in Bloomberg is the gold standard of credibility for many companies. Our new guide breaks down the exact playbook tech companies need to get featured where the world’s investors pay attention. medium.com/@mindsetconsul…

Proud to see Intch cited in Fast Company’s new article on why startups should hire fractional leaders. In the piece, Yakov Filippenko argues that part-time senior executives bring deep experience without the cost or risk of full-time hires. fastcompany.com/91395886/why-y…

Thrilled to see the new Forbes feature with Daria Guristrimba, founder of GLOBE 7! She highlights how women are driving a major shift in luxury travel, embracing solo trips as a form of self-care and a chance to reconnect with what truly matters. forbes.com/sites/rogersan…

Xpanceo's AR smart contact lens testing was featured in Entrepreneur. The deep-tech company has kicked off multi-stage ground testing of its augmented-reality smart contact lens — a step toward wearable AR that could work even in space. entrepreneur.com/en-ae/technolo…