If you'd like to make your sales and marketing easier, join me for this free webinar which will be more like a workshop. ;-) What positioning questions do you want me to answer? #consulting #solopreneur #freelance #positioning lnkd.in/g8QMX37p

You can't automate a relationship. You can use automation to help... remember birthdays, remind you to call, send a regular email newsletter with interesting content, etc. But you can't automate the actual relationship. That takes actual conversation.…lnkd.in/g5nwbxAR

If you're a consultant who is trying to get more and/or better clients, how much of your time are you spending in conversation with people who match your ideal client profile? What about folks who know lots of people who match that ICP? How much time are…lnkd.in/g6AfyBGw

Gratitude is good for you. And showing appreciation for your clients and partners is not only good for you, it's good for your business, leading to more and better referrals. Steve Buzogany has some great ideas for how to do this intentionally. Keep in m…lnkd.in/g8ZG98uB

Excited to do a positioning workshop this afternoon for consultants who want to make sales and marketing easier along with Suzanne Taylor'd Coaching's Idea Lab 4 Entrepreneurs community. Positioning is a lever, and if you use it right, heavy things seem light. Use…lnkd.in/gVnCUZMd

So many people complain about not having enough prospects, but they don't follow up with the folks they already know. So they miss out on opportunities, referrals, advice, and relationships. How do you stay on top of your follow ups? #consulting #freela…lnkd.in/gVMFdEjc

When you start a business, the road is bumpy enough. No need to use square wheels. Make things as easy as possible on yourself. - Have strong positioning (even if you need to evolve or change it over time) - Have conversations with your friends, past col…lnkd.in/gVkiRvpd

A lot of folks write a proposal, a lead magnet, a website, etc to try to look smart to their prospects. Instead, write that stuff so your prospects can see how to solve the big problem you help them solve. The prospect is the hero of the story, not you.…lnkd.in/gBQEqzjM

Got looped into this great discussion from The Riveter on handling pricing when you set out on your own. The question specifically asks about setting "rates", which I would say will lead you down the wrong path. Let's think (perceived differential) val…lnkd.in/gYdnZzjV

I'm typing this on a Macbook Pro. It's a very good computer (for me). It's got a fast chip. How fast? I don't even know. Apple doesn't even really talk about the technical specifications. What's the chip made from? Silicon. And some other stuff. Too many…lnkd.in/gCGnZDz6

Is your pitch a bunch of features and benefits, or is it a story? I got to have a great discussion with Tom Jackobs about sales storytelling for non-sales people (link in the comments), which covered his story, and the 2 critical story types you need. A…lnkd.in/ggBqSNJ5

If you tell me that your ideal client is "small business owners", I can't refer you. Make it specific enough that my brain will automatically make the connection in the right situation. #consulting #referrals

Do you do a lot of Zoom networking? Want your "30 second intro" to be more compelling? What about your website? If you'd like to attract the right client prospects, both directly and through referrals, join me on Thursday for a positioning workshop, fo…lnkd.in/gQSq2UcM

As a consultant, you help people climb their Mt. Everest. Pretty awesome. And, you know that so many mountaineers would love to climb Everest. And so many would benefit from that climb, even if they don't think they'd love it. If you're a guide, would…lnkd.in/gsf59-Tr

If you're in a relationship business, you're in a conversation business. Email automation, messaging, social media (even insightful comments on this post) are a great way to facilitate real conversations, but they are terrible as a substitute. How do yo…lnkd.in/gCb7DVyR

When you're a solo consultant, how big is your sales team? Is it just you, in your "spare time"? What about your website? LinkedIn profile? YouTube? What about your partners? Podcast appearances? You don't have time to do all the sales and marketing…lnkd.in/gNzRVvNY

When you're trying to differentiate yourself as a "coach" or "consultant" or "designer"-- a field with millions of people, don't forget what you bring, beyond the immediate expertise in the field. And if you forget, make sure to ask your favorite client…lnkd.in/gMZqmPx2

How/if/when do you take notes on your conversations? How/if/when do you refer back to them? As I've gotten older/wiser/more forgetful, I've found that taking an extra 10% of the time to keep good notes and refer back to them is a worthwhile investment,…lnkd.in/gQw8-Qwj

When you're an independent consultant, especially one who doesn't really like "sales", empowering your network to do front-line sales on your behalf makes all the difference. But most consultants don't support their "sales team", so they don't get optim…lnkd.in/dC3_GtwS

Honest conference room names bit.ly/2bvqybB