💣 Focus on desired outcomes 💥 🚫✅🚫 Don't just check off tasks / to-dos #entrepreneurship

💣 Stop wasting time copying competitors 💥 ✅ Talk to customers ✅ Talk to SDRs and AEs ✅ Listen to sales calls Sure you can get inspiration from what others are doing, but simply copying links, messaging, creative, etc is a waste of time. #marketing #b2bmarketing #demandgen

💣 Marketers should act and think like investors 💥 You can't and shouldn't test everything, because every test has potential downside risk: ✅ As a marketer, your job is to find and execute the tests that have the highest probable reward and lowest probable risk #marketing

💣 Your marketing data should tell a story 💥 Just like any other good story, it should provide: ✅ Information - WHAT happened, what's different? ✅ Education - WHY did this happen, why is it different? ✅ Entertainment - make it FUN #marketing

💡 The get sh*t done feedback loop 💡 Intention ➡ Action ➡ Reflection ↩ repeat... Do this daily, weekly, monthly, quarterly, annually #entrepreneurship

Your marketing reports/dashboards should answer these three questions: 1. How much money did I make? 2. How did I make this money? 3. How can I make more? #marketing #b2bmarketing

💣 DON'T test everything! 💥 Ever hear of the "tyranny of small decisions"? It's when a series of small decisions can compound and negatively change the top-level outcome and subsequent choices This can happen in #marketing when you perform many small A/B tests sequentially.

💣 Your brand messaging isn't just fluff marketing language, it's a framework for your business to make decisions 💥 ✅ Your mission and vision dictates what you do and don't do as a business ✅ Your brand promises or differentiators guide how you do, what you do #marketing

💣 Marketers need to learn about AI 💥 HINT: it's not coming to take your job, as long as you aren't manually managing bids or tracking budgets and searching for insights and anomalies. You need to be focusing on: ✅ Strategy ✅ Data literacy ✅ Consumer psychology #marketing

💣 Lots of data ≠ successful marketing 💥 Lots of data = Lots of data You need a process and system to continuously analyze your data and pull insights. #marketing #analytics

Everything that gets measured, get's done HOWEVER Not everything that gets measured, should be Don't simply collect data for the sake of data. What outcome do you want? Ask a question or make a hypothesis first. #marketing #analytics

Don't ask boring questions, especially at the beginning of an interview. We love starting our interviews out this way. It gets people laughing, and often shows off the dynamic between the couple. We often also get a great story from it. #powercouples #marriedinbusiness

Had a great time chatting with Dan on the Career Dad podcast.

If you want something done, give it to a busy person. And boy are Shelly Dailey and Jason Dailey busy... They currently run a digital agency and a distillery Their greatest accomplishment? Being happily married through it all for almost 15 years now. ow.ly/W3kf50B9ckt

💣Analyzing marketing effectiveness IS NOT the same as attribution modeling. 💥 That is all. #marketing #marketinganalytics

I feel like the value of a gated content piece is inversely proportional to the number of form fields required. Anyone else?

The brand delivers the customer experience. The customer goes on the journey That distinction is very important Marketers need to stop trying to create the journey, and instead create the best experience touchpoints wherever the journey goes #customerexperience #demandgen

Just posting this so I can take a screenshot and re-post to LinkedIn...

Content promotion IS NOT the same as content distribution. If you are hosting content on your site (blogs, whitepapers, webinars, etc.) and using LinkedIn single image ads, with minimal descriptive text, to drive traffic to your site, you are promoting, NOT distributing.

Saturation kills marketing effectiveness. Always. Strategy is about being different and staying just a little ahead of the "best practice" train. #b2bmarketing #demandgeneration #demandgen #revenuemarketing #customerexperience