I spent the first decade of my career trying to avoid real estate development. I did what I thought I was supposed to do. I went to a reputable school, earned good grades, and worked in the tech industry. On paper, it made sense. I was an early employee at Airbnb and thought

We're preparing to process building permit submittals for the 33 custom home subdivision in Sonoma County. The most important ally I made wasn't an engineer or a city planner. It was the fire chief. When we acquired 42 acres for housing, I knew one thing could kill the project

Airbnb will not replace hotels. I can say that because I lived in both worlds. I was an early employee at Airbnb. I watched a scrappy startup transform how the world travels. It was fast, exciting, and built on scale. Today, we are developing boutique hotels from the ground

Apartments aren’t supposed to be less efficient than hotels. That’s what the “experts” told us. When we showed a 35% expense ratio on our Sonoma boutique hotel, an appraiser nearly walked out of the room. But we knew something they didn’t. We built a staff-light model powered

Everyone told us to pivot at 400 Bay St. “Why not build apartments? Why not condos? Forget the hotel, it’s too risky.” We ran the numbers. We looked at the trade-offs. Apartments meant no retail. Condos meant parking instead of ground-floor value. Here’s what we found:

Building a home for my own family has been the most challenging project of my life. Budgets, permits, and inspections are the easy parts. The hard part is knowing that every decision shapes the place where my wife and son will live, where memories will be made, and where our