Mike Cosgrave (@mikecosgrave) 's Twitter Profile
Mike Cosgrave

@mikecosgrave

PhD, Historian, Digital Humanities, gamer, geek, teaching in Cork, Ireland, pipesmoker, drinks single malt, old fashioned Liberal #CitizenoftheWorld

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linkhttp://www.mikecosgrave.com/blog2006/ calendar_today24-02-2009 15:28:25

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Mike Cosgrave (@mikecosgrave) 's Twitter Profile Photo
Mike Cosgrave
@mikecosgrave

15 days ago

Rebrands are always a sop to the vanity weak and feeble minded executives who lack real ideas :- good brands rarely rebrand! If a firm rebrands, sell.