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Goals are easy, missions are hard. Reps are easy, intensity is hard. Quantity is easy, quality is hard. Fatigue is easy, energy is hard. Late nights are easy, sleep is hard. Cookies are easy, steaks are hard. Phones are easy, books are hard. Talking is easy,

Measure fitness by the quality of your swimmers strokes under fatigue.

Most social media platforms suck now. LOTS of noise and engagement farming. But It’s still the best way to discover ideas and people.

How to tell if your swimmer is in shape. The technique at the end of the race looks like the technique at the beginning.

I was in Bozeman Montana and have many friends up there. Because Montana didn’t open its borders, the teenage kids of my friends all have summer jobs making $19 an hour. Kids live at home and save money. One kid is taking a big trip later. This is how it’s supposed to be.

The kid who can train consistently with joy will go the distance.

Biggest Costco in Texas!

i’m sorry to disappoint everyone: during my threshold workout of 10x 1000m i ran one of the reps faster than threshold 😔 i have completely ruined my entire training block

Honestly, I feel sad for people who deliberately choose not to have kids, especially because they think it’ll ruin their lives. It’s incredibly hard but it’s also by far the most incredible life experience. Nothing comes close to raising your own kids and watching them turn into

Always assume that you have less leadership capital than you think that you do.

Dive coaches laugh at us when we tell our swimmers to KICK during a race.

Find ways for your team to win. It motivates and reminds the entire team that the work works.

In a study that followed both elite and non-elite swimmers, researchers found that each group felt the same level of nerves before a race. The difference? Elites interpreted their nerves as readiness—their nervous systems getting into gear. Non-elites interpreted the exact

Haha I love the phase of health hacks we are in. Remember when the cool thing to do was eat kale. Now to be healthy you must go full tribal!

But does it taste better? I would prefer to be happy and unhealthy

It happens

Especially because it’s simpler to teach. Hard to teach complex movements when most coaches have S&C as a secondary skill

People underestimate how much brute force you have to use to will your goals into existence.

The internet is a graveyard of swim coaches who have produced content and digital products that no longer exist. Why? Reach. The top of the funnel needs a massive amount of reach to get down to the people who are willing to pay.