Michael Goldstein (@mickeyg77) 's Twitter Profile
Michael Goldstein

@mickeyg77

Founder of Fragment, a collective that helps brands capitalize on the chaos of modern media. Aspirational Mensch.

ID: 83467404

linkhttp://www.fragmentnyc.com calendar_today18-10-2009 22:57:10

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Michael Goldstein (@mickeyg77) 's Twitter Profile Photo
Michael Goldstein
@mickeyg77

a year ago

I have two conflicting takes on this: 1) Decline in TV spending is not great for creative agencies at all 2) The importance of demand generation through brand advertising will rise as retail media is a pure spend play.