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Mor’s grandmother was slaughtered by Hamas terrorists. She found out about it when the Hamas terrorist used her grandma’s Facebook to livestream his barbaric act 💔

Unfathomable levels of hate

I said it

Me dishonest? Did the Government of Israel not take a decision to support the PA? Is Smotrich a member of that government? Or does he get to run his own policy which includes in his own words “from the river to the sea?” (Also happens to be a Hamas slogan.)

This is such a good example of how I think OOH should be used. Do one billboard, make it cool/weird etc/ Capture it, broadcast online, profit.

The biggest shift in advertising this year will be a departure from strict adherence to the science of marketing/brand growth laws and a total embrace of nihilistic chaos. Too many things have worked for a set of rules to apply

For a big impact choose a small influencer. The chart shows that return on investment from influencer marketing is highest where influencers have fewer followers. 🧵

AI is going to be great for flooding the market with shit ads like this

The world building that Vacation® does is second to none

I have two conflicting takes on this: 1) Decline in TV spending is not great for creative agencies at all 2) The importance of demand generation through brand advertising will rise as retail media is a pure spend play.

Moneyball media channels: The latest effectiveness stats reveal they are radio & podcasts, linear TV, and, would you believe it? Print. The movie Moneyball revolved around a strategy for winning at baseball invented by a guy called Pete Palmer. 🧵

Charlie XCX appearing in advertising partnership decks in 3, 2, 1..

Target needs to make this girl the feature of their next ad campaign

Launched an anthem repro-rights spot for ForwardMidwifery. Partnering with political consulting firm Slingshot Strategies gave us audience insights that led to a crucial voting audience - older white women. This needs to be see before the election. Please share, it's critical

Tip for Superbowl TVC writers: Write the ad, then add a celebrity. Not the other way around.

A simple demonstration of the importance of media context Beautifully done by Harry Dry

BANGER

WFF - Work From Field

Brand ID: Toxic Ex

The EmilySundbergification of every brand deck I see these days