It's not all about marketing for me at #gartnersmc. Sales leaders from MS, BofA, and Siemens share how to scale #Challenger in the sales force. #sales #hr lnkd.in/dUpbMZ5

There is a blind spot on talent & culture. People hear me say #talent & think #hiring or #training and say it's all good. But their digital transformation challenges are always about changing the way people work. #culture #marketing #digital #hr #sales #digitaltransformation

Maker Faire: find your old PC / CPU. #recycle #reuse #repurpose lnkd.in/d9dPhJJ

Worth a listen. #marketing #business lnkd.in/eEnGeWs

Great opportunity... lnkd.in/d5-2FMz

Experiences that achieve scale in one market can suddenly become very transferable elsewhere around the world. But attitudes shift, too. US and Chinese consumers are in very different places with regard to how they view the use of personal data . Fiv…lnkd.in/dy5EgA4

Great opportunity... lnkd.in/duAV4PN

Michele Buckley will be delivering a great webinar on buyer enablement for product marketers. #ValueForTime lnkd.in/daHw6Wv

#GartnerMKTG unfolds across this week in San Diego. Taking in the calming view ahead of kick off.

A week of #GartnerMKTG kicks off with a team dinner at Juniper & Ivy. Hope everyone is finding a venue to start experiencing all #SanDiego has to offer.

At #GartnerMKTG and already got to talk about one of my favorite topics with a client over breakfast: objection guidance. Great to have @[email protected] at the table for #cx perspective. #integratedmarketing

Over the years #GartnerMKTG has developed guidance on helping buyers/customers/consumers get their "jobs" done. The data is now confirming that guidance: "helpers win" business.

#GartnerMKTG fosters honest dialogue: just facilitated a peer-to-peer discussion on whether there are diminishing returns in the pursuit of #marketing #ROI?

#GartnerMKTG rich peer-to-peer dialogue on replacing awareness with behavioral outcomes that serve as proxy for brand value.

Fun and games at the #GartnerMKTG vendor Xpo. Is that a MarTech stack?

Bring our research and guidance on customer journey orchestration to a wider audience in this Friday. See #webinar details & explore Hello's latest research on customer journey orchestration for both B2C and B2B organizations. #GartnerMKTG gtnr.it/3uPlips

(1/4) I recently summarized key findings from Gartner's marketing operations survey here. Can marketing improve its value to the enterprise? blogs.gartner.com/michael-mccune…

(2/4) Marketing leaders appear blind to the total cost of change. Gartner's Marketing Operations Survey found that 31% of the marketing budget goes to changing how marketing works. gartner.com/en/newsroom/pr…

(3/4) Only 28% of efforts to pursue marketing operational excellence correlate with the attainment of operational improvement outcomes.

(4/4) Join me at our upcoming webinar for more details from the marketing operations survey and pressure test your own pursuit of operational excellence. gartner.com/en/webinar/455…