Mallorca, you were a dream. 🥰

AdTech M&A is back! Congratulations @beachfrontmedia and Seedtag. The combination continues a trend of consolidation in the CTV ecosystem and highlights the growing importance and opportunity of contextual in CTV. nexttv.com/news/seedtag-b…

Broadsheet is thrilled to share that our clients @Seedtag and Sherri Lewis have made headlines with a major acquisition! Seedtag has acquired Beachfront to strengthen its presence in TV and streaming. bit.ly/3V6kLM0

#ClientNews Go Seedtag! 🔥🙌🏽

Adtech M&A suddenly popping off. Common theme: Expanding into a new sector/region to access secular growth and compete with the big players. Equativ/Sharethrough (native / North America). Madhive/Frequence (local TV). Seedtag/Beachfront (CTV).

Nothing great is forged in comfort. #sixwordstories

WOOT WOOT! #clientnews

Oh shit, the Honda Prelude is coming back?!

New year, new challenge: I'm thrilled to share that today is my first day as Digital Features Editor at Reuters. Watch this space!

News: T-Mobile to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million The all-cash deal supports the telecom's growing ad business as it seeks to generate revenue beyond phone and internet plans More on Axios: axios.com/2025/01/13/t-m…

#ClientNews

Gen Z is moving beyond the "TikTok generation"! According to Raptive's latest study featured in @AdAge, 39% of Gen Zers question the credibility of social media posts, driving their shift to more authentic content. Explore more here. #ClientNews: adage.com/article/market…

Brands and creators, take note! Gen Z is redefining what resonates online. Raptive's Erika Leone spoke with Street Fight to break down their latest research on Gen Z’s changing content preferences—and what it means for creators and brands alike. streetfightmag.com/2025/01/28/mov…

I made it X Fam! Thanks to Broadsheet Comms for asking me to be a part of this.

Mushroom coffee >>>>>

!!!!!!!

This week, Seedtag's new CEO Brian Gleason told AdExchanger why contextual is more than a cookie fix, but it's a bigger play than retail media. Smart take: bit.ly/40m9omM #BroadsheetPR #BroadsheetCommunications

Mushroom hot cocoa too >>>>>>>

Live sports = appointment viewing. Now local advertisers can show up where fans are watching. Broadsheet Communications client Madhive + Fox Television Stations are bringing local businesses into the biggest games across FS1, NFL on FOX, and more. themeasure.net/fox-madhive-te…

Traditional targeting built on third-party data, cookies, identity graphs, and personal identifiers is increasingly disconnected from the reality we live in Read More:- martechcube.com/martech-interv… #MTC #MarTechCube #Seedtag #Guestinterview #intelligence #Data