#ItBegins What advice would you give to someone looking to find their village on Twitter? #AskingForAFriend

My philosophy as a marketing educator: teach a woman to fish, and she'll eat for a lifetime.

I wish success were as simple as turning knowledge into a wildly successful online course. Knowing is different from teaching. #OnlineMarketing #onlinecourses

Fake it until you make it? But how far is too far? The further I wade into entrepreneurship, the more I discover just how many entrepreneurs lie. hbr.org/2021/07/entrep… #startups #Entrepreneurship #Entrepreneurs

Marketing is not sales. Can we please stop hiring marketers in place of salespeople? These are two complementary functions.

The gurus we deserve; lifting the curtain on the underhanded tactics used by online marketing "gurus": mumbrella.com.au/lets-get-real-… #OnlineMarketing #marketingdigital

My approach as a marketing educator; I'm not going to tell you what you want to hear, I'm going to tell you what you need to hear. #MarketingSuccess #Educator

Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉. #linkedin #Campaign

99% of your marketing challenges will be solved by talking to customers, or prospective ones. A reminder to pick up the damn phone ☎️ #marketing101

At the going down of the sun and in the morning, we will remember them. Lest we forget. Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. #AnzacDay #militaryspouse

I became unemployable when I made daily yoga a non-negotiable. Oh well 💁‍♀️ #entrepreneur #startupfounder #onlinebusiness

Watching pimples get popped on TikTok is now a part of my life and I’m not sure how we got here.

Thanks Puggy for spending 465 minutes with me in 2022. I couldn’t stop listening to Out in the Open. #SpotifyWrapped open.spotify.com/artist/1BNQnTV…

Lazy or disjointed marketing efforts don't cut it anymore. That's where campaigns come in. But as Mia Fileman writes, most brands go wrong when they try to cram multiple objectives into a single campaign — focus on one goal instead. smartcompany.com.au/plus/build-bus…

This Barbie is impressed: Personalised selfies make movie marketing campaign a hit via SmartCompany smartcompany.com.au/marketing/this… Mia Fileman #marketing #Barbie #BarbieTheMovie

A marketing campaign is a considered, cohesive, focused effort.

Campaigns come in all shapes and sizes, and there are many different types of campaigns. For example: Brand awareness Lead generation Email marketing Influencer marketing User generated content Integrated campaign PR campaign Referral marketing