Another great observation from Eric Seufert! Our #incrementality #measurement, #Polaris is helping #mobile #gaming leaders achieve #true #marketing #effectiveness. It is a #turnkey replacement for #lasttouch & requires NO changes to your marketing #processes. [email protected]

It doesn't look like much yet, but this is the AppTrackingTransparency scale finally tipping 🚨. Whether they realize it or not, a *ton* of users have pending iOS 14.6 updates that will get auto-installed tonight. Expect the graph slope to look very different in 24 hours.

#ios146 is on the rise, more #iPhone #batteries are draining and mobile marketing #visibility is declining. #Polaris #incremental #measurement is the best addition to your #marketing #apparatus. Get started in 24 hours. No changes to your processes or KPIs: [email protected]

Thrilled to #announce that MetricWorks is now officially a #Facebook Marketing Partner (FMP)! With our #proven #incrementality #measurement #solution, #Polaris, we can help you better #analyze & #optimize the #performance of your #mobile #app #campaigns across all #Channels.

Thank you Claire Rozain for sharing your thoughts on the #evolution of #measurement from last touch to #incrementality in our latest guest blog. Read the full post:metric.works/2021/08/03/gue… #IDFA #GAID #ios14 #iosapp #apple #google #mobilegrowth #useracquisition #ios #mobilegames

Looking for superior measurement that meets the needs of your entire marketing team from data science to UA? Polaris has got you covered. Supports the data production and data consumption tracks that your business depends on. No device IDs, migrations, extra SDKs or heavy lift.

Learn how to apply #MMM to #mobilegaming & #mobileapps. Our #SaaS #incrementality #MMP, #Polaris makes it easy to get started. Thanks The Mobile User Acquisition Show!

Thanks RocketShip HQ for inviting Brian Krebs to describe how to apply MMM (Media Mix Modelling) to mobile apps, and why MMM can be more easily applied to mobile apps than to CPG companies. For questions, please contact us at [email protected]. Full video: youtube.com/watch?v=p-mdSr…

Congrats Prof. Guido Imbens! What a great day for #econometrics & #causal #inference. We are inspired by your work!

Wondering how MMM (Marketing Mix Modelling) can help you better market your mobile game? Then join us at the MMM Connect | Mobile Gaming Summit to hear about our next-gen MMM solution, Polaris with auto-generated ground truth experiments: mmmconnectgaming.splashthat.com

Great reminder by Vivek Girotra that #SKAdNetwork is useless for marketing decisions. Switch to our turnkey incrementality MMP, #Polaris that is unbiased and accurate. You can even do a side-by-side comparison of your incrementality data versus your #SKAN data within Polaris.

How does last touch attribution differ from incrementality? Here, Brian Krebs from MetricWorks tells us about the consequences of using last touch attribution where one single high engagement campaign scoops up all the clicks. The episode is here: mobileuseracquisitionshow.com/episode/how-to…

MetricWorks is proud to be a Gold Sponsor at MAU Vegas ! Drop by our booth 644 to win fabulous prizes daily. metric.works/mau22

Live in 15 mins, at 11:40am in Terrace Ballroom 152, our CEO, Brian Krebs will be speaking on "Why It Is Time To Close The Gaps In Your Measurement Stack With MMM-Based Incrementality Measurement." Bring your questions to MetricWorks booth 644 & win cool prizes!

Our session on Closing Your Measurement Gaps With MMM-based Incrementality by our CEO, Brian Krebs is now on at Terrace Ballroom 152 at #mauvegas2022 MAU Vegas #mobile #martech #mobilemarketing

Congrats to our final mau vegas winner in the MetricWorks Incrementality Raffle, Hanna Węgrzyn!! Drop by booth 644 to grab some swag before the show floor closes today! Thank you to all of those that dropped by so far. Enjoy the party and safe travels! #mauvegas2022 #mmm

Thanks for the mention Rapid TV News. We are excited about our partnership with tvScientific by Pinterest!

Thanks for the mention Idealab . We are excited about our party with tvScientific by Pinterest!

Thanks for the mention MrWeb !

Excited to have Jodi Beggs join the MetricWorks team as Director of Measurement! She will focus on building and leading our data science team to enhance our MMM and incrementality models that are a part of our unified measurement solution, Polaris.