Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile
Max Bernstein | AI Strategy Simplified

@mentalweapons

AI Marketing Strategist | Turning AI Chaos Into Profitable Marketing Systems

ID: 1370522867260137478

linkhttps://irreplaceablepositioning.substack.com/ calendar_today12-03-2021 23:51:42

5,5K Tweet

4,4K Followers

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Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

When I first started working for myself, I relied on motivation to get up and get things done. Now I rely on habits, routines and systems. What do you think was more successful?

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The most underrated AI truth: Your AI learning is only valuable if it STICKS. I just spent 3 days with 7-figure business owners who've tried everything... Most had the same problem: They learned. They got excited. They abandoned. Implementation > Information. Consistency >

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

"What AI tools should I be using?" I get this question 5x daily. Here's what I tell them: "Show me your strategy first." Because 90% of AI failures happen BEFORE you choose a tool. They fail at the thinking level. The system level. The clarity level. Fix that first. Tools

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The weird paradox of AI expertise: The "experts" are obsessed with prompts. The real pros are obsessed with FRAMEWORKS. One builds sandcastles. The other builds real estate. Your prompts aren't assets. Your SYSTEMS are. Build once. Deploy infinitely. Scale effortlessly.

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

🎯 Test this workflow Emotional Drift Detector: AI for Messaging-Market Fit Who & When It’s Useful: This technique is for entrepreneurs, coaches, and content creators whose message used to work but now feels slightly off. It’s especially valuable during plateau phases,

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

Stop using AI in straight lines. Start building LOOPS. - Extract insights - Refine them - Feed them back in - Extract again - Refine deeper - Repeat This is how you create compound intelligence. One prompt in, one result out? That's amateur hour. Recursive thinking is the

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

Your mental models are worth more than you think. The way you: - Frame problems - Make decisions - Test assumptions - Evaluate feedback That's not just "how you work." That's intellectual property. AI lets you extract, codify, and scale it. The future belongs to those who

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The biggest gap in business isn't knowledge. It's implementation. I just watched a founder spend $5K on AI tools... Before defining what problem they solve. AI doesn't fix implementation problems. It magnifies them. Define your system FIRST. Then add intelligence. That's how

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

Every interaction with AI is a chance to get smarter. But most people treat AI like an Etch-a-Sketch: - Ask question - Get answer - Shake and reset The REAL players are building knowledge bases: - Every prompt - Every output - Every refinement All captured, integrated,

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

AI isn't about answers. It's about better QUESTIONS. The highest leverage work you can do: Teaching AI to ask what you're missing. My favorite prompt isn't about outputs. It's about blind spots: "What am I not considering?" "What would [person I respect] ask here?" "What's the

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The subtle genius of AI implementation: Know what to keep human. Know what to make machine. Most people get this backward. They automate the wrong things. Waste time on the wrong tasks. Keep doing low-leverage work. Automation without strategy is just faster busywork.

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

"I'm worried about AI making me obsolete." Here's what I tell every client who says this: The ONLY things AI will replace are: - Undocumented processes - Undefined systems - Uncodified thinking Your brain isn't your asset. Your SYSTEM is. Document your genius or watch it get

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The dirty truth about AI competition: While everyone's debating prompts... The winners are building SYSTEMS. While most chase the latest tool... The pros are mapping decision flows. AI itself isn't the advantage. How you ARCHITECT it is. This is why some get 10x returns while

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

The most expensive words in AI: "I'll figure it out myself." Just watched a founder waste 6 months and $25K trying to "hack" their way through AI implementation. No strategy. No system. No structure. It's like building a house by first buying every tool at Home Depot.

Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

One of the easiest, highest leverage things you can do with AI is start a "Personal Strategy Project" in ChatGPT and use o3. Load it with some of your goals, personality tests, current projects/clients etc. and then just start your day by giving it your calendar or task list.

Katrina (@katrinakowalska) 's Twitter Profile Photo

Olipop is using AI to make $1 billion more Their marketing team is mass creating AI accounts and they are getting 60M views per day This is how: - They are using ChatGPT to create scripts - An AI software automatically generates their videos - They auto-post 2000 videos per

Olipop is using AI to make $1 billion more

Their marketing team is mass creating AI accounts and they are getting 60M views per day

This is how:

- They are using ChatGPT to create scripts
- An AI software automatically generates their videos
- They auto-post 2000 videos per
Jesse Pujji (@jspujji) 's Twitter Profile Photo

A 21 y/o marketer is generating 1M+ social impressions for me. He’s using a fine-tuned AI to turn my daily meetings into viral posts. I asked him to make me a 5 min Loom to show how he does it. RT + Comment "GrowthAssistant" to get the video in your DMs.

A 21 y/o marketer is generating 1M+ social impressions for me.

He’s using a fine-tuned AI to turn my daily meetings into viral posts.

I asked him to make me a 5 min Loom to show how he does it.

RT + Comment "GrowthAssistant" to get the video in your DMs.
Max Bernstein | AI Strategy Simplified (@mentalweapons) 's Twitter Profile Photo

🔥 Attention Consultants & Agency Owners: I'm building something different. Not another "template toolkit" or "AI prompt collection.” But a complete SYSTEM for turning your brilliant mess into leverage-ready IP. Think: Spotting money patterns in messy client convos