I'm a retired exec from an advertising agency. Our main job was to make ads that won awards. That's because awards won us more lucrative accounts. The success of the campaign was least important. This happens a lot in ad agencies.

There are 5.14 billion Google results for "how to build a startup." Most are a waste of time. Here are 5 that are pure gold:

🌎 The metaverse has been hailed as the next digital frontier for humans. 🤖 Facebook’s rebrand to Meta 👟 Nike embracing crypto collectibles 💼 Bill Gates says it could even change office meetings But what could it mean for our basic rights? We answer 6 key questions. 🧵

So excited to see this project finally launch!

5 books every copywriter should read: 1/ The Ultimate Sales Letter 2/ Breakthrough Advertising 3/ The Forbidden Keys to Persuasion 4/ How to Write a Good Advertisement 5/ The Adweek Copywriting Handbook What other books would you add to the list?

This TikTok opportunity has an expiry date. The market is STILL a blue ocean for agencies to rely on the mechanism as their unique selling point. Tiktok ad agency, organic, hormozi style content, UGC creator. Strike while the iron is hot.

EU rules that Meta’s ad practices are illegal The European Union's ruling could change the face of Facebook and Instagram's ad business. The post EU rules that Meta’s ad practices are illegal appeared first on Search Engine Land. searchengineland.com/eu-rules-that-…

How to accelerate your career. Master these 9 soft skills:

13 secret websites powered by AI to finish hours of work in seconds (Don't lose them):

13 secret websites powered by AI that'll get you massively ahead in 2023 and beyond (don't loose them) :

The best marketing strategy of all time: Be everywhere

After 20 Hours With ChatGPT, I Found These 7 "Goals" To Be The Best Instructions When Asking It To Rewrite Something:

Alright, so I'm freelancing/consulting/I guess starting a business, and I need some recs. - What tools do you use daily? - accounting tools? - tools for invoices? - meeting tools / apps? - What's a surprise tool I should know?

ChatGPT is everywhere and everyone is using it. But most academics don't know how to use it *smartly.* Here's how to use ChatGPT intelligently (and ethically) for academic purposes:

ChatGPT is the future. Master it and you'll be miles ahead of the world. Here's a my top 11 ChatGPT threads to help you get started: (Bookmark this for later)

How to learn anything. The Feynman Technique:

ChatGPT isn't going to replace your job. It's going to replace the most boring parts of your job. Top 10 prompts to save 100s of hours of boring work:

I wouldn't blame you for missing all these AI releases since Google I/O 🤯 AirTable AI Meta AI Ads Coca-Cola AI Ad Stable Animation ScaleAI War AI Platform Anthropic 100K Input LLM HuggingFace Transformers Agent ChatGPT Plugins & Web: No Waitlist 🥳 Let's get you caught up:

Why do people call it "paid ads" ? Is there such a thing as "free ads" ? This never made any sense to me. There' social ads. And search ads. And billboard ads. and display ads. But they all cost money... IDGI