Everyone wants to serve beginners, leaving the advanced more profitable & wide open.

How do you know which social media platform to focus on? Ask what medium you're most comfortable with. Then, pick the platform that reflects that the most. Next, ask where your ideal customer spends the most time. Make sure your platform is in their answer. Caleb Ralston

Sets are powerful but often overlooked. Amazing sets not only enhance the viewer experience, they stop the scroll and make your podcast stand out.

What's your unfair advantage? I love how Whoop use their ambassadors and investors.

Don’t lose control of your calendar. Keep days fully clear. Make meetings a-sync. Preserve space for silent focus.

Should everyone hire like this? Don’t build your company around the product. Build it around something bigger. Seedlip: not a drinks company - a nature company. Howies Jeans: not a jeans company - an ideas company. Is that how you attract the best people?

One of the most powerful brand tactics? It's called the halo and habit effect. Being in the top bars, restaurants and retailers led to a powerful trickle-down effect. Soon everyone wanted in and demand exploded.

"Your customer doesn't give a shit about you." Harsh truth from Ben Branson. They don't have time. They won't read your backstory. They barely think about you. So make it brutally simple. One priority. One message. This mindset built Ben's company Seedlip to millions.

No better feeling than 90 mins of football to clear the head. The beautiful game.

Avoid being directionless. Write down your goals and post them next to your desk. Hang out with people making sh*t happen. Don't wait for X to happen before you "can do" Y. Often Y is achievable now, you're just scared to commit.

Content Isn't Hard. It's Misunderstood. I've spent the last 4 years meeting the creators behind Alex Hormozi, GaryVee, Steven Bartlett and many more. Working with clients to grow their reach and revenue. In this episode I wanted to cover the biggest mistakes I see people

Always nicer with work travel to allow good buffer for late transport and to pop into the cool coffee spots along the way. Being in a rush is never good for the mind. Being late is unprofessional.

99% of content creators make this mistake. They're not clear on why they're making content. Ask yourself; • What's the point and goal? • What's the concrete action I want people to take? I track how many people apply to work with me and sign up for my newsletter.

Views are vanity and actions are sanity. If a video has a million views it doesn't mean it's successful. A video with 400 views can get you your dream clients. How does it work? Search "Creator Playbooks" to listen to the full episode.

Powerful advice from Alex Hormozi's former marketing director. Track the right numbers. Don't track unnecessary metrics across all platforms. Instead? Lock in and focus on two key metrics per platform. Then, review what those important metrics actually meant. Search

The network my Podcast has built me is just wild. Literally crazy who I can now just whatsapp. If you own a business and don't have a Podcast you are sleeping on the ultimate growth tool.

What happens if it all goes right?

Meet The Man Behind The Sidemen's $100M Empire! I just sat down with Jordan Schwarzenberger - manager behind the Sidemen, one of the world’s biggest YouTube groups with over 10 billion+ views. In this episode, Jordan reveals: • The Content secrets behind one of the world’s

The Sidemen manager's best advice for creating content? 1. Stop 2. Stay 3. Satisfy If you focus on these three things for your audience, it will transform your growth. Search "Creator Playbooks" to listen now!

Mr Beast's secret? It wasn't a stroke of luck. He made hundreds of videos. Then, got enough data to understand what works. This is what will define the next era of content production.