Want to make an impact? Don't focus on developing content. Focus on creating value. To do that, you have to know exactly what matters to your audience. Ignore everything else.

Some thoughts on Halloween (and a peek at my son's EPIC costume): thedailylog.substack.com/p/zombie-nurse…

I'm hiring an operations manager for my newest DTC brand. We're pacing to go from $0 to an 8-figure run rate in 4 months. This business will be massive. If you're looking for a new role and are an absolute savage at ops, this is an incredible opportunity. DMs are open.

Sitting down to write some copy this fine Monday morning? Don't give your readers too many choices. Too much choice can overwhelm and slow decisions. Sometimes, reducing options clarifies value and guides customers to the right decision faster. Less can be more.

Did you catch Friday's Weekly Round Up? There's some useful info in there about writing Black Friday subject lines and optimizing email funnels. Dig in here: thecopyminimalist.substack.com/p/weekly-round…

Go vote: open.substack.com/pub/thedailylo…

This man’s out here solving problems. Love it.

AI will replace copywriters. J/K – not yet at least. But this is a great copywriting tip at play... Start with a controversial statement. It grabs attention, and if you do the rest right, you'll keep your audience reading too.

I wrote this over the weekend and I think it's timely given what's happening in the US today. It's a great way to think about the outcome of the election, whether it's in your favor or not: thedailylog.substack.com/p/changing-wha…

The Homestead team is 🔥

I wrote this early this morning, then turned in the news. Holy sh*t. 😂 Gonna go embody my words. open.substack.com/pub/thedailylo…

Hey, email copywriters – TAG YOUR URLs IN KLAVIYO! You can add "#" followed by whatever word afterward. For example (no spaces): URL . COM # COPYWRITER That way if you link to the same URL in different places in your campaign, you know who clicked what.

In my experience, the pursuit of perfection gets in the way of doing the thing, taking a leap. This post is about that. Kind of. Read it here: thecopyminimalist.substack.com/p/this-gets-in…

This was a FANTASTIC read from 🍋 Grace Baldwin: B2B SaaS Copywriter: open.substack.com/pub/heygraceba…

Don't hire an expert if you don't want to listen to the expert insights you hired them for. 🤷🏻‍♂️ "What got you here won't get you there." – Marshall Goldsmith

There’s constructive criticism and then there’s destructive criticism. The former demonstrates maturity, the latter, a fragile ego. I ain’t got tolerance for the latter, especially when I’m dealing with grown ass adults.

there’s still good in the world. don’t give up, pal.

Need a distraction? I got you. Dive into my latest marketing newsletter stuffed with actionable tips, must-read industry articles, and campaign inspo: thecopyminimalist.substack.com/p/weekly-round…

"While I can't teach you to write copy, I can tell you what writing copy has taught me. You can have bad ideas but you don't, at least in my experience, 'have' good ideas. You find good ideas." – John Bevins More here: thecopyminimalist.substack.com/p/john-bevins-…